Lily’s Peanut Butter brings health campaign to primary schools in Metro Manila

MANILA, Philippines — A household name for more than 60 years now, Lily’s Peanut Butter has been one of the favorite spreads of Filipino families, and especially popular among kids. More than its rich, creamy peanut butter taste from all-natural ingredients, it has essential nutrients and for kids’ growth, and brain-boosting vitamins and minerals for sharp memory.

Serving its mission in providing a healthy daily meal for children, Lily’s Peanut Butter hosted a series of events in Metro Manila elementary schools, as part of its “Let’s Build a Healthier World” campaign. 

Lily’s Peanut Butter combined fun and nutrition for students of St. John Paul II Academy in Parañaque, Colegio De Sta. Cecilia in Valenzuela and Philippine Christian Union Elementary School in Manila.

There, the brand searched for 10 “Lily’s Mom and Me Health Ambassadors” among pre-schoolers and Grades 1 to 3 schoolers with their moms. 

Ten pairs of 'Lily's Mom and Me Health Ambassadors' were picked and were given cash prizes and tours. Photo Release

Ten Lily’s Peanut Butter “Mom and Me Health Ambassadors” finalists were pre-selected from the entries received by the schools. The selected pairs each received P2,000 cash, Lily’s gift packs plus an educational tour at Lily’s production plant.

The finalists advanced to the “Healthy Baon Recipe” level where they were given 10 minutes to prepare nutritious snacks using Lily’s Classic Peanut Butter, Lily’s Choco Peanut Butter and Lily’s Crunchy Peanut Butter.

The grand winners from each school received P10,000, Lily’s gift packs and an educational plant tour.

Alongside its objective of raising awareness on healthy food, the campaign also served as opportunity for moms and their kids to bond. The students were treated with free Lily’s peanut butter sandwiches. They also enjoyed the giant Jenga game and danced energetically to the tune of Lily’s peanut butter jingle song.

Lily’s Peanut Butter brings delicious and healthy snacks to schools this year. Photo Release

Aside from the schools visited, Lily’s Peanut Butter will also bring delicious and healthy snacks to more schools this year.

To be one of Lily’s Mom and Me Health Ambassadors, participants must purchase any Lily’s Peanut Butter product and submit proof of purchase inside a white envelope with the following details: name of student, grade level, mother’s name and contact details.

Dropboxes are placed in participating schools’ designated areas. Participants must also like and share Lily’s Peanut Butter Facebook page and follow Lily’s Peanut Butter on Instagram.

Learn more about how you can build a healthier world with Lily’s Peanut Butter through http://mylilys.com. For inquiries, call 282-3462 or 282-3482 to 83.