Dedicated in providing proper and affordable nutrition to Filipinos, Alaska Milk will hold a series of events to promote the importance of proper nutrition throughout a child’s developmental years in order to reach the right height and weight for their age.
Released
Alaska kicks off school program to help children reach their right height and weight
(philstar.com) - September 10, 2018 - 2:40pm

MANILA, Philippines — According to the "2015 Updating of the Nutritional Status of Filipinos" developed by the Food and Nutrition Research Institute (FNRI), one out of every three children in the Philippines aged 5 to 10 is suffering from stunted growth. Similarly, one out of every three children aged 5 to 10 years old is underweight.

The World Health Organization (WHO) defines stunted growth as the “failure to reach one’s full potential for growth.” Poor nutrition is one of the many causes of this. This can also result to being underweight or when a child weighs less than the average for their age and height.

Stunted growth as well as being underweight are problems that should not be ignored. If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life.

Fully aware of these facts, Alaska Milk Corporation, which, for over four decades, continues to be dedicated in providing proper and affordable nutrition to Filipinos—will hold a series of events to promote the importance of proper nutrition throughout a child’s developmental years in order to reach the right height and weight for their age.

READ:  4 ways to help your kids reach right height and weight for their age

Batang Alaska School Milk Program marks the first public appearance of Alaska Fortified’s new Nutrition Advocate, Senator Loren Legarda who has authored several legislations aimed at improving the lives of Filipinos. Released

Taking the lead in this campaign is Alaska’s new Alaska Fortified Powdered Milk Drink, which is loaded with Vitamin D. It’s also high in Calcium and Iron and a good source of protein. Milk has always been essential for growing children—enough and consistent nutrient intake ensures maximum growth potential. That is why Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach tamang tangkad at bigat (right height and weight) for their age.

On August 29, the “Batang Alaska School Milk Program" was officialy launched at the Santolan Elemtary School in Pasig City. It also marked the first public appearance of Alaska Fortified’s new Nutrition Advocate, three-term Senator Loren Legarda who has authored several legislations aimed at improving the lives of Filipinos and promoting inclusive, sustainable and resilient development.

Alaska’s new Mom ambassador was also introduced—renowned actress, singer, TV host and one of Philippines’ favorite celebrity moms, Jolina Magdangal-Escueta.

“I am so happy to be here with the kids. Tulad ng mga mumshies, mahalaga sa aking masiguradong tama ang growth at development ng aking mga anak. Kaya naman I make sure I give them proper nutrition. At siyempre, painumin sila ng gatas every day—at di lamang po basta-bastang gatas. Ang gatas na dapat inumin ay yung puno sa sustansiyang kailangan para tulungan ang tamang tangkad at bigat para sa kanilang edad. Kaya I am glad nandito na po ang Alaska Fortified,” said Magdangal-Escueta.

Alaska’s new Mom ambassador was also introduced, renowned actress, singer, TV host and one of Philippines’ favorite celebrity moms, Jolina Magdangal-Escueta. Released

During the event, children were brought to the Alaska Tamang Tangkad at Bigat Station to find out if they have the right height and right weight for their age. Alaska also provided everyone with samples of the Alaska Fortified Powdered Milk Drink.

“Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines. Through this, the Filipino youth will be able to achieve their full potential and grow up to be competitive in life. To support our goal, we have launched the new Alaska Fortified Powdered Milk. It has essential nutrients that will help every Filipino child achieve the right height and weight for their age. We encourage everyone to drink milk every day and to also partner it with an active lifestyle. Dahil wala pa rin pong tatalo sa batang may tamang tangkad at bigat – wala pa ring tatalo sa Alaska,” said Isabel Ruiz, Alaska Milk Corporation marketing manager, right after the Ceremonial Milk Toast.

Supporting the campaign is one of Alaska’s key trade partners, Puregold, who announced a special and exclusive promo that will make buying a pack of Alaska Fortified truly of superior value for consumers.

Reward prizes were also given by Alaska’s distributor partner, OTO-GMA, to Santolan Elementary School for being the winner of the Batang Alaska label generation activity for the school year 2017-2018.

For more information about the new Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com.

 

ALASKA ALASKA FORTIFIED POWDERED MILK DRINK
Philstar
  • Latest
Latest
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

SIGN IN
or sign in with