How digital amplifies customer experience

MANILA, Philippines (As released) — Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.

More and more companies are realizing that true competitive advantage lies in creating an engaging customer experience.

Brands can now track individual customer behavior in real-time. With the availability of big data and analytics, companies are able to tailor-fit customer experiences on personal scale. 

Know how digital amplifies customer experience in the 11th Digital Marketing in a BLINK Seminar 2018 on March 15 to 16, 2018 at AIM Conference Center, Makati City.

Growing and scaling your brand is now easier yet trickier than ever. Hence, there is a need to study the changes and dynamics of the tools and platforms we used in customer engagement.

This March 2018 edition of BLINK focuses on understanding the latest trends and updates in digital marketing and how data and technology enable positive customer engagement and experience. Leading industry experts will share knowledge, tips and tricks in digital strategies for 2018.

The seminar will discuss how marketers can utilize data to deepen understanding of customer experience (CX); how mobile-first and mobile-only continue to disrupt CX; how micro-moments influence consumers; and how great user experience drives meaningful CX. 

It will also tackle relevant topics, such as, creating CX program, multi-channel to omni-channel approach in analytics, programmatic campaign, leveraging Chatbots for better CX, using video content to increase customer engagement, leveraging on social media for lead generation, building customer relationship through email marketing, integrating SEO and content marketing, using virtual and augmented reality in customer engagement, digital OOH (Out-of-Home) and many more interesting updates from experts!