Mang Inasal bags top franchising awards
MANILA, Philippines — Mang Inasal, the quick service restaurant loved for its signature grilled chicken and popular Pinoy dishes, has once again proven its place in the food industry after winning the Outstanding Filipino Franchise and the Best Overall Marketing Campaign honors at the 2017 Franchise Excellence Award.
Considered the "Oscars" of the franchising sector, it is the country's first and only industry award that recognizes homegrown and international franchisors. It also celebrates the best-managed companies that serve as benchmarks for franchising businesses.
The Outstanding Filipino Franchise Award, meanwhile, is an honor bestowed to franchises that have become standards in national market penetration through excellent franchise operations and corporate governance.
This year's ceremonies were held on July 20 at the SMX Convention Center in Manila.
The award, which Mang Inasal won for the Large Food Category, earned the company a spot on FEA's prestigious Hall of Fame after wining in consecutive fashion. The recognition was largely keyed by the restaurant's launching of the Franchisory Advisory Council and other relevant initiatives, resulting in substantial net profit growth.
The Mang Inasal marketing team headed by Aileen Ricasata-Natividad (right, seated). Mang Inasal/Released
The Best Overall Marketing Campaign plum in the Large Scale Business for Food Category, meanwhile, is given to companies with successful and effective marketing programs that significantly contribute to growth and the advancement of the franchising sector.
Mang Inasal strengthened brand communications through effective marketing campaigns, which resulted in impressive growth for flagship products. Brand love initiatives further raised the company's profile, and reached more customers by reinforcing its position as a quick service restaurant that truly understands unique Pinoy dining quirks, as seen in its successful Sarap ng Kaing Pinoy campaign.
"These awards are more than just an affirmation of business viability," Mang Inasal Philippines Inc. general manager.Jojo Subido said. "This means our customers do love what we offer, and it is truly an honor. We are committed to continuously improving our products and services to give back to our partners, stakeholders and of course, our loyal customers.”
According to Kantar World panel, a global expert in monitoring and analyzing shopping behavior, Mang Inasal is the top grilled Pinoy branded eat-out in the Philippines. Kantar Eat Out Panel is a continuous panel of individuals from Metro Manila, looking at consumer eating out purchase behavior.
With these two major wins at the at the 2017 Franchise Excellence Awards, Mang Inasal has once again proven its place in the local food industry. Mang Inasal/Released
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