Philam Vitality rewards members for getting healthy

(The Philippine Star) - November 2, 2015 - 12:00am

MANILA, Philippines - Today’s fast-paced urban lifestyle has exposed many of us  from young adults to professionals alike  to many stressors that have a huge negative impact on our health. Heavy traffic in the daily commute, long work hours, a sedentary lifestyle, the proliferation of processed and fast-food choices, stress-induced drinking and smoking — all these contribute to higher health risks that can affect our family’s quality of life.

According to the UK-based Oxford Health Alliance, around 60 percent of deaths worldwide are caused by four “epidemic chronic diseases: diabetes, cardiovascular disease, chronic lung disease, and some cancers.” In order to prevent premature death and incapacity due to these diseases, three major risk factors have to be addressed: tobacco consumption, poor diet, and physical inactivity.

With these realities in mind, Philam Life, the Philippines’ premier life insurance company, introduced Philam Vitality, the first in the market, science-backed wellness program that rewards its members for getting healthy. As a global brand, Vitality is present in several countries with millions of members and uses incentives to encourage members to adopt and sustain healthy behaviors. By bringing Vitality to the Philippines through the Philam Vitality program, Philam Life pioneers giving real focus on healthy living.

 “People normally associate life insurance with protection and savings products to prepare them for life’s uncertainties,” says Axel Bromley, CEO of Philam Life. “At Philam Life, we are committed to take it further by helping people live longer and healthier lives so that they can spend more time with the people who matter to them most.  Philam Vitality will empower more and more Filipinos with the information and the tools to know and improve their health, and to enjoy longer and fuller lives.” 

Philam Vitality comes with three simple components to help people live healthier lives: the Philam Vitality Health Review allows users to assess their health online through their desktops, laptops, tablets, or smartphones, to see if their Philam Vitality Age matches their actual age. Members can also assess their current state of health through partners such as Makati Medical Center (for checkups and vaccinations), Hi-Precision Diagnostics (for laboratory procedures such as blood tests and X-rays), and GAOC (Gan Advanced Osseointegration Center) for dental care.

“These assessments help you find out which parts of your overall health are on track and which areas you can improve,” says Jaime Jose Javier Jr., Philam Life chief marketing officer. “It’s very empowering to know your health status so that you can take control of all the facets of your life.”

Philam Vitality then enables members to improve their health for less, at partners such as Gold’s Gym for gym memberships; Toby’s Sports, Garmin, and Polar for fitness gear and other devices; and Makati Medical Center for a smoking cessation program. Members start with a Vitality status of Bronze and move their way up to Silver, Gold, and Platinum levels as they earn points for every assessment test and activity done within the program.

“The more points you earn, the higher Vitality status you achieve, and the greater your rewards,” explains Javier. “We’ll take care of tracking your points through our integrated systems so that all you’ll need to think of is to get better and fitter each day.”

Finally, Philam Vitality offers members more opportunities to enjoy precious time with their family and loved ones through discounts on tickets to SM Cinemas and Enchanted Kingdom, and on bookings at Marriott and Seda Hotels.

Vitality members also earn discounts on premiums of selected insurance plans. By purchasing a Philam Vitality Series insurance plan from Philam Life or BPI-Philam, members can get upfront discounts on first-year premiums and continue to enjoy discounts in succeeding years by improving their health.

“Philam Vitality is unprecedented in the Philippines,” says Bromley. “We are grateful to have our esteemed partners onboard as we encourage members to take charge of their health. Ultimately, a full life should be healthy, fun, and rewarding, and we want to be part of that process.”

To know more on how you can live a healthier lifestyle, visit, email, or call 528-2000.


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