Arts and Culture

AsiaPOP Comicon to unveil first Marvel showcase in Asia ‘Hall M’


MANILA, Philippines — The international pop culture convention, AsiaPOP Comicon Manila 2016 (APCC Manila), is set to launch Hall M — the first-of-its-kind showcase of Marvel content in the fields of gaming, television and movies in Asia.

APCC Manila’s Hall M is expected to excite fans with exclusive sights, sounds and other spectacles that they might see and hear ahead the rest of the world. They will be treated to never-before-seen footage outside of San Diego Comic Con of Marvel’s upcoming "Doctor Strange" film including content from Marvel’s television and web series.

Hall M is limited up to 1,000 attendees. Universal Events and Entertainment, the organizer of APCC Manila, has tied up with Marvel for the showcase.

“As a group, we enjoy a global strategic alliance with Marvel on multiple fronts and so we are glad to be able to extend our partnership by offering never-before-seen Marvel content to die-hard fans and geeks in the Philippines. This will be first-of-its-kind Marvel showcase at a pop culture convention and visitors will be able to witness an epic exhibit of multiple surprises at this year’s AsiaPOP Comicon Manila.” Marketing and Business Development of Al Ahli Holding Group (AAHG) Abdulla Mahmood said. Universal Events & Entertainment is a subsidiary of AAHG.

Aside from Hall M, Marvel’s Vice President of International Development and Brand Management is also returning to APCC Manila this year to scout the best artistic talent in the country. He teased fans on what to expect in Hall M.

"I'm thrilled to be coming back to APCC Manila this year! Given the overwhelming fan response to last year's 'Captain America: Civil War' trailer debut, Marvel is letting me bring even more fantastic footage with me, this time from all of our different divisions, to showcase at our extended ‘Hall M’ extravaganza! Some clips being shown for the first time! It's all still a secret, but just know that Hall M is guaranteed to be a one-of-a-kind Marvel experience in Manila!” Cebulski said.

APCC is the biggest three-day pop-culture extravaganza slated Aug. 26 to 28 at SMX Convention Center in Pasay City. APCC Manila 2016 tickets are now available via SM Tickets — made possible by its partner SM Group — with ticket prices at P550 (one-day pass), P850 (two-day pass), and P1,050 (three-day pass).

Ticket holders will have access to stage activities, performances and the main show floor. The event is free for children aged five and below for all days, but a valid identification is required for verification purposes before entering the show floor.

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