Weber Shandwick Philippines celebrates 10th year

The Philippine office of Weber Shandwick  a leading global public relations firm named as PRWeek Global Awards’ 2015 Global Agency of the Year  recently celebrated its 10th year at the posh Alphaland City Club in Makati City.

The celebration started quite “dramatically” when the lights went out, causing a sudden hush, which was broken by the strains of violin music that heralded the surprise entrance of young show violinist Jake Gacang. The young man — who is a six-time gold medalist of the World Championship of Performing Arts (WCOPA), including the 2016 Contemporary Instrument gold award — wowed the audience with his energetic performance that set the tone for the celebrations. 

Led by its president and COO Diana Valera-Lesaca, Weber Shandwick Philippines has been providing PR and marketing communications services to some of the country’s top firms that include the SM Group and Philippine Airlines. In fact, SM Prime’s Hans Sy and PAL president and COO Jimmy Bautista took time from their busy schedule to join the other guests that included media friends, clients and partners of the company. Flying in just for the occasion was Weber Shandwick Asia Pacific head of Crisis Communications and Issues Management Tyler Kim, who also happens to be the managing director and operations head of Weber Shandwick Korea.

“We’ve had an exciting first decade in the industry, and we’re grateful for the experiences we’ve had with our clients and business partners,” remarked Lesaca, adding that the firm is even more enthusiastic about its prospects for the coming years especially with the onset of the digital era that has challenged all the traditional notions people may have about the practice of PR. 

“We look at this challenge as an opportunity to flex our creativity and strategy muscles. We definitely live in exciting times,” Lesaca said.