HSBC Fairer Tales: And they saved happily ever after
MANILA, Philippines — Filipinos are known for valuing, prioritizing, and cultivating relational bonds, particularly within the family, and most especially with their children. Filipino parents always want the best for their children and want to make sure they work with them hand-in-hand in helping them achieve their dreams and ambitions. This includes playing an important role in providing the right knowledge, education and skills they need for a financially secure future.
HSBC has built roots in the Philippines for over 143 years and has invested in the Filipino people. “We care for the Filipinos and the future of every child in the Philippines,” says HSBC president & CEO Graham FitzGerald, “and this is why we are bringing to the Philippines a global project commissioned in the UK where award-winning children’s book author Emma Dodd took traditional gender roles found in popular fairy tale books and added a twist where they no longer rely on a prince to save them.”
To complement the video campaign and reinforce the education on financial independence, HSBC Philippines hosted a family day for HSBC staff with a children’s party theme, as well as inviting premier clients and their children for a children’s party at their Bonifacio Global City and Alabang branches.
Modern-day princesses teach kids financial independence through song.
Games revolving around how to save and grow savings were enjoyed by the kids who showed eagerness and enthusiasm in starting to build their own saving early. The children were also shown how easy it is to deposit their “saved cash“ in HSBC machines, and in fact actually tried using these machines themselves. “We believe it is through storytelling that we can set a positive example for our young children,” says HSBC head of retail banking and wealth management, Peter Faulhaber.
Everyone went home with their own starters – an HSBC piggy bank. What a fun way to teach children to save up early and reach for their dreams!
HSBC Savings Bank president Patrick Carlos and the HSBC Alabang Branch team with ‘financially independent’ princesses and young guests.
