Summer arrives at Rustan’s Cebu

Rustan’s unveiled Lotus, its first private-label resortwear brand at the second floor of Rustan’s at Ayala Center Cebu. The new line offers stylish and contemporary resort pieces that are perfect for summer.

A fashion show featured 20 complete looks from the Lotus spring/summer collection, including a wave of summer must-haves such as chic cover-ups, fluid dresses, airy sarongs and beach kaftans, plus comfortable footwear and carry-all beach bags made of woven and rope materials.

Rustan’s Cebu store manager Pepet Macachor and Rustan’s VP for store planning and expansion Mike Huang.

Guests enjoyed cocktails and fun interactive activities that included digital illustrations and design-your-own tote bags, while DJ Via Chan kept them entertained.

In attendance were Lotus designer Pia Regala-Hebron, Rustan’s administration manager Paolo V. Tantoco, and marketing and communications manager Dina Arroyo Tantoco.

Selina Romualdez (seated), Xacah Chang, Kaye Mercado, Jaja Chiongbian-Rama.

“Pia Regala-Hebron meticulously selects her prints, fabric, and designs with all ladies in mind and taking inspiration from the sea, sand and sky,” said Paolo. “Cebu has always been close to the heart of our family since our grandparents first opened Rustan’s here in 1981, and Cebu being the tropical paradise that it is, we decided to launch Lotus here.”

Gemma Go, Mia Carcel, Mimi Alazas.

Hebron has worked with Rustan’s as a product manager and designer over the years and currently handles the store’s private-label womenswear lines, Lady Rustan and Luna Loungewear and Sleepwear.

Pia Regala-Hebron, Meca Penson-Prieto.