TW Steel at Corregidor

Sports are a unifying force!

It has brought together families, groups, organizations, and even countries.

Just look at the two Koreas — the North and South — shortly after getting together during the PyeongChang Winter Olympics. They met and have agreed to end their bitter war.

Sports was the underlying theme when TW Steel, the Dutch-designed watch big in attitude and peerless in class, got together members of the media for a three-day immersion in the historic island of Corregidor.

Launched was the latest addition to the TW Steel family: “Son of Time” and the “Sophisticated Maverick.”

The invitees were made to go through a number of tasks, some to test the individual’s mettle, and others to get us to work together toward one common goal.

Particularly challenging was the bike relay since each of the teams was assigned a member who didn’t know how to ride a bike, so the other teammates had to help out in the race.

Author Anthony Suntay, Judith Staples, TW Steel senior marketing manager Auke Possel, and Manuel Dacanay

It literally brought the team together and only a unified effort brought the team to victory. Luckily, Team Steel composed of Gaby Gloria, Kenn Mendoza and I crossed the finish line ahead of the rest.

But there was also a kayaking event, a rock-balancing competition, an adventure race, a mind-body workout, and even Zumba thrown into the mix! 

It was an unconventional way to launch a brand’s new collection, but the approach worked as the message clearly came across. Time is in perpetual motion. It does not rest. It does not wait for anyone. And this is exactly the guiding principle for TW Steel in crafting timepieces known for being different and taking strength from size, yet practicality for everyone.

It was the brainchild of the entire group, led by Lucerne’s Judith Staples and Cathy Porlaje; TW Steel senior marketing manager Auke Possel, who flew in all the way from Amsterdam; and the TW Steel Asia partners Allan and Dawn Dacanay, together with sons Manuel and Dino.

They left us all with one simple message: TW Steel is not far away with a timepiece that matches your attitude. As their latest brand campaign says, “#haveitalltwsteel.” There’s a TW Steel watch for every you, whichever way you choose to be.

They’ve truly raised the bar with this launch. 

Not only did they get their message about their latest collection across, but they also reminded everyone that in your family — in this case your team — you need to be one, and each member is an integral part of the whole. 

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