Solenn fights bad, smelly hair with Vitress Hair Freshener

MANILA, Philippines — Filipino women know the struggle of staying fresh and neat despite the heat and pollution in the metro. With hectic schedules topped by hideous traffic, it seems hard to stick to an everyday haircare routine, much less achieve the much-coveted glorious hair. 

But Solenn Heussaff, a true multi-hyphenate, breaks away from the usual as she takes on a new role — an action star who shows hair who’s the real boss.

In a new action thriller, Solenn is quietly enjoying her meal in a neighborhood food park, surrounded by grills and restaurants. A smelly and smoky presence permeates the air, disturbing the protagonist then trying to seize her as it possesses her hair with bad odor. 

The heroine then rises and fights, using a wok and a mop to protect herself against the monstrous possessed hair. She eventually takes hold of a secret weapon tucked in her handbag — a bottle of Vitress Hair Freshener. As she hastily sprays the product onto her hair, the noxious enemy gets tamed, and eventually defeated. 

“We want to show something different. Solenn’s action film debut beautifully captures how Vitress Hair Freshener can fight bad odors that we’re often exposed to, and keep our hair smelling fresh all day. Unlike the usual glamorous hair ads, Vitress Hair Freshener opted for an action film to demonstrate its power in quashing hair odor, giving you instant shine and freshness,” said Pam Sulit, vice president for Marketing and Brand Development at Splash Corporation. 

Dryness, dullness, frizz and split ends are common hair problems that most Filipino women experience every day. The hair industry has developed different formulas to address these, but they sometimes forget that hair fragrance matters, too. Vitress wants to fight bad odors and has taken on the role to create a spray-on fragrance that makes hair shiny and fresh-smelling. 

Vitress Hair Freshener deodorizes bad smells with its encapsulated InstaFresh technology, which releases a long-lasting scent. It effectively fights the smell that sticks to one’s hair — from food, cigarette, vehicle emission, and sweat.

Just like Solenn in the action film, all one has to do is reach the bottle of Vitress Hair Freshener to achieve shiny and fresh hair anytime, anywhere. 

“Vitress Hair Freshener is my lifesaver. I have one in every bag. It knocks off awful smells like smoke or sweat, especially when we’re taping under the sun. It’s a quick fix with long-lasting results,” Solenn shares.

To take part in the action and see how Solenn knocks out the enemy, check out Vitress’ official Facebook and YouTube pages.