Summer party introduces Gen Z-owned beauty brand

Summer came early as Popique had a vibrant arrival in the market with a beach party-themed launch event at Whitespace Manila.

The event, dubbed “Popique Beach Club,” attracted influencers, social media celebs, entertainment and lifestyle media to witness the debut of the beauty brand’s 11-product skincare and makeup collection.

The skincare line includes essentials like cleansing balm, sunscreen and moisturizers, while the makeup collection features lip balms, blur lipsticks and multi-use complexion products.

Founded by 24-year-old CEO Aleah Sia, Popique aims to bring fun into beauty routines with its tagline, “Beauty That Makes You Pop.”

Aleah, a Vancouver-educated entrepreneur with a background in international relations and management, returned to the Philippines two years ago to launch her brand.

Coming from a family rooted in retail (behind the RRJ brand), she credits her experience in fashion and her parents’ advice for shaping her entrepreneurial journey.

“Definitely my experience working in fashion has helped this. They’re both in retail. I’m grateful for my family background because without them, I don’t think I will be able to do this,” said Aleah.

“My parents’ constant advice is: Not every day is a good day, you know, always prepare for the worst but also set out and move forward in life,” she added.

Aleah said she saw a market gap in merging makeup and skincare, aiming to create beginner-friendly yet professional-quality formulations. She emphasized the challenge of narrowing down the 11-product lineup, ensuring it covers a full beauty routine. According to her, the brand is so far available for purchase on Shopee, Lazada and TikTok Shop.

They are on the lookout for its first celebrity endorser, but at the same time, the young CEO envisions Popique as an inclusive brand, making effortless beauty accessible to all.

The lively launch showcased Popique’s playful yet functional approach to enhancing one’s confidence and celebrating individuality.