Goes digital in the new normal: Homegrown coffee chain launches delivery service

CEBU, Philippines —  Adjusting to the new order of a post-pandemic lifestyle, Cebu-grown coffeehouse chain Bo’s Coffee formally announced the opening of more cloud coffee shops this year.

In a virtual press conference, Bo’s Coffee founder and president Steve Benitez said the business is combining coffee and technology together through the brand called Bo’s Coffee Daily, which aims to help urban dwellers adapt to the new normal.

With work-from-home (WFH), remote working and less physical meetings, Benitez said Bo’s Coffee continues to serve its customers by bringing in new dimension to its service using online ordering and home delivery offerings.

“With Bo’s Coffee Daily, people living in select urban areas of the Philippines will now be able to get the coffee they crave for with just a few clicks,” Benitez said.

According to Benitez, when the quarantine restrictions took hold, “we realized that coffee was such a customary part of consumers’ lives–whether it meant catching up with good friends or getting some work done. People really missed the cafe. Of course, we couldn’t deliver those exact same experiences, but we could still get them professionally-brewed coffee right when they needed it, while making the ordering experience as delightful as possible.”

“In today’s world, customers already expect convenience, but what we’ve tried to do is go a step further and make the experience more personalized and human,” explained Benitez.

Customers can also access Bo’s Coffee Daily directly from the FoodPanda and Grab apps.

Catering to adventurous coffee enthusiasts, Bo’s Coffee Daily offers a wide array of options, including its best sellers: Iced Cream Cheese Coffee, Mocha Dinosaur, Naughty Hazel Mocha Coffee and Oreo Iced Creamy Coffee. With bold flavors introduced regularly, the brand invites customers to try something new and make their drinks a part of their “daily” habits.

Behind the scenes, the Bo’s Coffee Daily team, largely composed of coffee lovers, relies on heavy customer research and rigorous testing to perfect each drink on the menu.

Currently, customers can get their coffee—be it bold, light, or creamy—from 8am to 8pm daily in Makati, Mandaluyong, Manila, Taguig, and Quezon City in Metro Manila, and Cebu City and Mandaue City in Cebu.

The brand plans to expand to over 50 locations this year as it leverages technology to put more cups of quality Philippine-grown coffee in the hands of more Filipinos. 

From installing a tiny coffee stall in Ayala Center Cebu in 1996, Benitez’s Bo’s Coffee brand is now an international contender of coffee shop brands in the world.