DTI targets to open next Go Lokal! store in MCIA

CEBU, Philippines — The Department of Trade and Industry Central Visayas (DTI 7) is eyeing to open another Go Lokal! store at the Mactan Cebu International Airport (MCIA) terminal 2 after the successful opening of the first store in Ayala Center Cebu.

“We will come strongly in Cebu. An outlet at Terminal 2 is our next target” said DTI 7 regional director Asteria Caberte.

DTI, in partnership with exporter Janeth Chua, formally opened last week the 30 square-meter Go Lokal! store at the new wing of Ayala Center Cebu, which was participated in by local fashion accessory manufacturers and food processors.

Caberte said DTI is already eyeing a space at the new airport terminal and is bent on acquiring it soon prompted by the good performance of its Ayala store since it soft opened in early September this year.

“The market is the high A and B segments. Local products sell to this type of consumers both local and foreign,” added Caberte.

Go Lokal! is a retail concept store which displays high quality and innovative Philippine-made products, developed , crafted, designed, produced by micro, Small and medium entrepreneurs and artisans.

Caberte added that DTI is currently negotiating with Mactan Airport management for a space.

With the presence of Go Lokal! stores here, Cebu’s souvenir product options will no longer be limited to conventional items like t-shirts, key chain, ref magnets, among others, but also Cebu’s pride of artistry in design featuring high end fashion accessories, home decors, and export quality delicacies.

This kind of store is also seen to perk-up Cebu’s known image in the creative and design capabilities as the products that featured boasts of the craftsmanship and ingenuity of the Cebuanos.

Go Lokal! carries products made of indigenous materials with world-class and modern twists, processed food, home decor, arts and crafts, health and wellness products, fashion apparel, accessories, and health and eco-friendly items.  This is also a kind of retail outlet where style meets functionality and modern meets indigenous.

DTI assists product development of the participating local manufacturer-vendors.