TNT embraces the ‘Tropa Thing’ with new look, ambassadors

MANILA, Philippines – TNT, the country’s largest prepaid mainstream mobile brand under Smart Communications, is celebrating its growing number of subscribers with a refreshed brand by donning a younger app-inspired look and by welcoming a new set of ambassadors — the TNT Tropa!

Composed of April, Brent, Kelly, Ian and Renzo, the TNT Tropa represents the classic Pinoy barkada with different personalities and quirks but who blend with each other effortlessly and are a bunch of fun when they come together.

Through a series of engaging videos, the TNT Tropa is set to show how young Pinoys can make their bonding more enjoyable and memorable with TNT at the center of their connections.

Poised to grow even bigger

“With the country’s largest tropa of over 30 million subscribers, TNT is poised to grow even bigger with a refreshed brand that appeals and relates to the youth, the largest chunk of our population today,” said Smart Wireless Consumer Operations Head Kat Luna-Abelarde.

“TNT specifically wants to cater to the needs of the Pinoy Generation Z, an age group that identifies with their own tropa that share their aspirations, give them inspiration and just help them get through the day. With TNT’s most affordable offers and exciting treats, they can easily stay connected with their tropa and enjoy more fun-filled moments with each other.”

The brand is reinforcing its new message with ‘It’s a Tropa Thing!,’ a catchy song written and performed by award-winning duo Thyro and Yumi along with hit Pinoy rapper Quest – who also join the expanding list of TNT ambassadors.

‘It’s a Tropa Thing!’

“You know how every tropa speaks its own language, sports its own character and has its own standing jokes? It’s a Tropa Thing! TNT embodies all these things that make the tropa click, embracing its role as the glue that binds every tropa together,” said Miriam Choa, TNT brand head.

“TNT made a huge impact as a people’s brand that put the many benefits of mobile communication within reach by many Filipinos. The new TNT stays on the same course, this time in the context of providing affordable happy connections for every tropa.”

Following the launch of the TNT Tropa, the brand is gearing up for tropa-perfect offers that will give loyal and new TNT subscribers more reasons to bond and celebrate moments together through budget-friendly calls, texts, their favorite apps or over treats.

To stay updated on TNT’s offers and treats that suit every tropa, follow the TNT Tropa on TNT official accounts on Facebook and Twitter.