Amaia Steps Parkway Nuvali takes upcycling to higher level

MANILA, Philippines - In a bid to turn waste materials into more useful resources, real estate developer Amaia Land Corp. continues its advocacy for cleaner environment by encouraging its homeowners and the public to practice the method of “upcycling.”

Upcycling, also known as creative reuse, is the process of turning old and discarded goods or waste materials into something useful and beautiful and with better environmental value.

The real estate brand recently held its first-ever Upcycling Challenge at Solenad 1, Nuvali in Sta. Rosa, Laguna participated in by design students, professionals, and upcycling enthusiasts. All participants were given 24 hours to create marketable and practical home products from scratch using plastic soft drink bottles. 

The 13 finalists in the Upcycling Challenge all produced highly creative designs and innovative upcycled household materials such as lamps, chandelier, sofa bed, and tables, among others, which are all on display at Soledad 1, while their images are showcased on Amaia’s official Facebook page.

Ricky Celis, Amaia president, said the upcycling contest was the brand’s simple way of caring for the environment and teach the public to creatively reduce waste by turning these into useful and aesthetically pleasing products.

“Caring for the environment has always been part of our advocacy. We want a project that would push this cause, so the Upcycling Challenge is really perfect for us. Here in Amaia Steps Parkway Nuvali, we encourage everyone to live a life that is one with nature—to not just enjoy its beauty but also care for it,” he said.