SIA unveils trophy for 2014 FORMULA 1 Singapore Airlines Singapore Grand Prix
Rosalinda L. Orosa (The Philippine Star) - September 10, 2014 - 12:00am

MANILA, Philippines - Singapore Airlines unveiled recently the winner’s trophy for the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX at a ceremony held in Singapore.

The unveiling of the trophy marks Singapore Airlines’ inaugural year as Title Sponsor of the 2014 FORMULA 1 SINGAPORE GRAND PRIX. Measuring 52cm in height and 18.5cm in width, the 5kg trophy was custom-designed by SIA’s creative agency, TBWA, and hand-crafted by Singapore jewelry brand, RISIS.

Inspired by the iconic Singapore Airlines logo, the trophy embodies the common attributes between the world’s most awarded airline and the world’s most celebrated motorsport: innovation, technology and precision.

The three gold stripes, plated in 24-karat gold, represent power, direction and speed, while the clean curved lines, reminiscent of the gentle curves of a modern F1 car, imbue a touch of elegance, finesse and beauty to the 3D sculpture.

The base of the trophy embodies longevity – the original and longest-running F1 Night Race in the world – while the seven rings represent each of the seven years that the Grand Prix has been held in Singapore since 2008.

“The trophy symbolizes speed and motion, lightness and agility, with an understated touch of elegance and sophistication – some of the characteristics that Singapore Airlines is synonymous with,” said SIA’s Divisional Vice President Sales & Marketing, Foo Chai Woo.

SIA also revealed that the iconic Singapore Girl will make a debut appearance at this year’s Singapore Grand Prix, to give a touch of the airline’s world-renowned hospitality to the international event. For the first time in history, around 50 Singapore Girls will be featured at the Singapore starting grid as well as on the podium for the prize presentation ceremony.

Snap a selfie with the trophy or at any SIA F1 event and share on social media with the hashtag #RacewithSIA, and stand a chance to win race tickets and exclusive SIA F1® collectibles in the ongoing Singapore Airlines SNAP & WIN contest. Details are available at www.SIAnightrace.com.

DIVISIONAL VICE PRESIDENT SALES FOO CHAI WOO GRAND PRIX NIGHT RACE SINGAPORE SINGAPORE AIRLINES SINGAPORE GIRL SINGAPORE GIRLS SINGAPORE GRAND PRIX TITLE SPONSOR
  • Latest
Latest
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

SIGN IN
or sign in with