The Covenant Car Company Inc. takes the wheel for Chevrolet's Philippine operations

MANILA, Philippines - Top global automaker General Motors (GM) steers Chevrolet to a new direction in the Philippines with the announcement of its new importer and distributor, The Covenant Car Company, Inc (TCCCI). The newly established company hopes to lead the iconic “bow tie” brand to a new and highly competitive track in the local automotive industry.

At the official launch on November 11, 2009 held at Sentro 1771 in Serendra inside Fort Bonifacio Global City in Taguig, TCCCI revealed valuable insights on Chevrolet’s revved up rebirth, particularly about the inspired partnership with GM.

Guest of honor US Embassy Commercial Attaché Patrick Wall along with Steve Carlisle, president of General Motors Southeast Asia Operations and General Motors Thailand; Antonio Zara, vice president, ASEAN Vehicle Sales, Marketing & After Sales; and Chee Sing Cheong, director, ASEAN Regional Distributors Operations, were on hand to celebrate the new phase for Chevrolet in the Philippines under the stewardship of TCCCI.

They were joined by TCCCI Chairman Emeritus Richard L. Lee, Chairman Jose L. Cuisia, Member of the Board of Directors, James Lim, Executive Director Selene Yu and Managing Director and Chief Operating Officer Atty. Alberto B. Arcilla.

“Chevrolet is a powerful brand steeped in heritage. But it is also just as versatile, having adapted to the times with new and exciting technologies to bring greater value and a far more exceptional motoring experience,” said TCCCI Chairman, Jose L. Cuisia.

“We want to reacquaint Filipinos with all these wonderful things. Now that The Covenant Car Company Inc. is charting Chevrolet’s course, we hope to invigorate the brand and drive it closer to their heart,” Cuisia added.

Over coffee specifically crafted and expertly brewed for the event, Cuisia, Arcilla, Carlisle and Zara officially marked TCCCI’s inception with a contract-signing, bringing to the fore a “special blend” of service and quality motoring excellence that the TCCCI executives are hoping to become the driving force for Chevrolet in the Philippines.

“Chevrolet Philippines – The Covenant Car Company, Inc. believes in the Chevrolet brand and what it stands for – proven technology, expressive styling, dependability and outstanding value for money,” said TCCCI’s Managing Director and Chief Operating Officer Atty. Alberto B. Arcilla.

“We welcome the opportunity to grow the Chevrolet business in the Philippines,” he added. TCCCI assumed operations last October 1, 2009. With 15 years of experience in the motoring industry, primarily at the helm of Viking Cars, the local distributor of Volvo, Arcilla brings his professional expertise to drive the new business and map an exciting and dynamic path for Chevrolet.

Chevrolet’s shift to TCCCI is part of GM’s renewed commitment to build a successful new General Motors worldwide. At its Detroit headquarters, GM unveiled a series of radical changes in its operations beginning with a new corporate structure, stronger fiscal accounts and a pledge to regain the trust and confidence of its customers.

“In line with the changes in GM, we see a lot of opportunities and promise in the Chevrolet brand as we move forward. We are excited to bring a new Chevrolet experience to Filipinos henceforth,” Arcilla concluded.

The largest and strongest dealer network in the US, the new GM is built on four core brands in the US – Cadillac, Buick, GMC and its top selling marque, Chevrolet. It hopes to fuel its turnaround with a competitive cost structure, a cleaner balance sheet and a stronger liquidity position that will enable GM to invest in new products, key technologies and a more optimistic future.

TCCCI will continue to distribute a full line of Chevrolet products including the subcompact Spark hatchback, Aveo sedan, Optra sedan and wagon, Captiva compact SUV, and the Tahoe and Suburban full-size SUV’s. TCCCI also announced that it will be introducing new and exciting products in the coming months.

Chevrolet Philippines – The Covenant Car Company Inc. is located at the 3rd floor, 2272 UDC Building, Chino Roces Ave., Makati City. Chevrolet has twelve dealers in the Philippines: Chevrolet Alabang, Chevrolet Makati, Chevrolet Pasig, Chevrolet Quezon Avenue, Chevrolet Shaw, Chevrolet Bacolod, Chevrolet Cebu, Chevrolet Dagupan, Chevrolet Davao, Chevrolet Iloilo, Chevrolet Laguna, and Chevrolet Pampanga.

For more information, contact Bel B. Laureola, TCCCI Marketing Services Manager at telephone numbers 8170315 and 8177205 local 514 or via email at [email protected].