BoardWalk celebrity appeal for local fashion
A truly Filipino brand is rising. Show your Pinoy colors by proudly donning on local homegrown fashion by BoardWalk. It will not only give you a sense of pride, you’ll be assured that you are helping the economy and giving that much needed boost to the employment force nationwide.
BoardWalk Business Ventures, Inc. is a Filipino-owned company that started out as a garments manufacturer, distributor and dealer way back 1989 when they were still known as Miami Garments. In 1993 the company ventured into direct selling and networking, and became fully incorporated by 1994. From there on, the expansion has taken them to new heights and brand recognition under the company now known as BoardWalk Business Ventures, Inc.
The defining years of BoardWalk began when they established their network of branches at strategic locations that ensured on-time delivery and world-class service management. On track with the latest technology, they launched fully automated operations and by networking all branches they were able to allow dealers access to other branches as well.
One truly remarkable marketing strategy that gives BoardWalk an edge over the competition is their well-selected and varied list of celebrity endorsers. To quote Board Walk’s president Bernardo Madera’s own words: “We recognized the fact that Filipinos are aspirants, they see celebrities as Icons”.
This is evident with their current list of famous and proudly local celebrity endorsers who are perfectly suited to each line of apparel they represent. “When it comes to choosing names and faces to represent a particular brand, many things are taken into consideration. A decision such as this can depend on how established that person’s career is, on his or her personality, and of course, whether or not that person has the X factor. The person’s values and outlook in life also plays a huge part on his or her credibility as an endorser, and the reputation of the product can be damaged if not enough thought is put in making this choice” as pointed out by BoardWalk’s Business Development head Glenda Pingol.
Joining the long and high profiled roster of celebrity endorsers for BoardWalk is the epitome of today’s modern woman — Jean Garcia. As spokesperson for BoardWalk’s JG (Jean Garcia) Collection, this dynamic powerhouse of a woman reflects the bold and elegant lines of the collection as she herself embodies a personal style that is both classic and edgy. The new BoardWalk JG Collection reflects a subtle yet defined femininity with a daring spirit that exudes from being true Filipina-chic.
Another exemplary role model endorsing BoardWalk is Ryan Agoncillo. This popular television and movie actor, model and young entrepreneur is BoardWalk’s ambassador for their men’s line. For the busy and successful who truly deserve the best, BoardWalk presents Men’s Fashion patterned by world-class designer Avel Bacudio. For this line, Avel gathered inspiration from Ryan Agoncillo’s busy lifestyle: active, trendy, vibrant, classy and productive. The result is a professional yet casual selection for today’s Generation Y. An absolute choice for trendsetting achievers with a practical sense as they are always on the go and making things happen.
As BoardWalk promises style for everybody, we now move on to the rich collection. By Rich, we mean the talented young actress who rose to fame as the First Princess of Star Struck: The Next Level. The charming Rich Asuncion. This line is for the outgoing young female who dreams big and has the confidence and persistence to reach for the stars.
Another young inspiration is the cute and bubbly Aaliyah Benisano who is just the perfect choice as lead model of BoardWalk’s Kids Collection. Fashion knows no age and it is for the leaders of tomorrow that Board Walk has created this playful age-appropriate trendy line.
As varied as fashion trends can be, so is the market of BoardWalk. To showcase the natural beauty of women of all body types we have the elegant Cherry Pie Picache adding glamour and allure to the BoardWalk Style Plus Collection. An in-vogue line of clothing designed for the full-bodied woman. Another point goes to BoardWalk for this inclusive collection that truly delivers their promise of fashion for every Filipino.
Just when you think this BoardWalk celebrity list could not get any longer, we have none other than the sensual beauty Assunta de Rossi adding her stunning looks to the BoardWalk Cosmopolitan Collection. Assunta effortlessly epitomizes the cosmopolitan woman, polished and professional. With all confidence she manages to emanate a glowing natural beauty from head to foot. Update your wardrobe with the BoardWalk Cosmopolitan line to achieve a metro-chic look with clothes that are classy, functional, and stylish.
Definitely, every single Filipino can identify with and secretly aspire to be any one of these unique, beautiful and talented stars. Undeniably, BoardWalk fashion as endorsed by these exceptionally talented celebrities is a brand force to reckon with. Not only in the
To date, BoardWalk has around 26 branches and 26 business information centers strategically located in the different parts of the country to ensure fast and efficient service to all dealers and end consumers. For more information, call +632-6366321 or visit their website at www.boardwalk.com.ph.
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