Business As Usual

Filipino consumers turn to trusted brand in insect control


Bayer continues to be the brand of choice of many Filipino consumers when it comes to insect control.

“Bayer is constantly improving its products to meet the need of its customers,” says Carrie Ibarra, a retired senior vice-president of a leading banking institution.

Ibarra cites Bayer Advanced Blattanex Multi-Insect Killer as an example of the brand’s commitment to uphold its tradition of excellence.

“It takes experience to know your customers well enough to give them exactly what they need,” Ibarra says.

Tet Bugayong, an advertising and promotions manager for an automotive company, likewise lauds Bayer.

“When it comes to household products, I only trust established brands like Bayer to provide the highest safety standards for home use,” she says.

The next evolution

Bayer, a trusted name in household products for over 40 years has applied considerable research and development into Bayer Advanced Blattanex Multi-Insect Killer to ensure its effectiveness while maintaining the highest standards of environmental safety.

Many consumers today still use kerosene and water-based multi-insect killer sprays. However, each product form has a different feature. While acknowledged to be more effective because of its capacity to retain the insect-killing formulation longer, consumers find the smell of kerosene-based aerosols too irritating. Meanwhile, water-based products may not leave a foul odor but it’s not as effective as kerosene-based aerosols.

Trust in experience

Ibarra, for one, likes the fact that Bayer has developed a product that works effectively but leaves no discernable odor.

“It’s such a relief to not have an irritating smell left over several hours after spraying a room,” she says.

Ibarra adds that with a four-year-old granddaughter, “I’m very careful that she doesn’t get stung by insects.”

“We have a big garden and a pool so we have to be extra careful about insects, particularly during the rainy season when mosquito carriers of dengue and malaria breed. Luckily Bayer Advanced Blattanex works against all types of insects,” she says.

Bugayong, who has a four-year-old daughter, is likewise particular about keeping insects away from her home and family.

“I suppose, like most people, I find insects, especially cockroaches, really ‘kadiri’ (disgusting) and I won’t tolerate them in my home at all,” she says.

Bugayong explains: “But apart from the ‘kadiri’ factor, I am more concerned about preventing insects from spreading diseases and endangering my family’s health. That’s why flies, mosquitoes and cockroaches are simply unacceptable in my house.”

Like Ibarra, she relies on Bayer Advanced Blattanex Multi-Insect Killer to keep her family and home safe from insects such as mosquitoes, flies and cockroaches.

“Trust Bayer to provide only the best products for home use,” Bugayong says.

Bayer Advanced Blattanex Multi-Insect Killer is now available in supermarkets and groceries nationwide in 300ml, 500ml and 600ml sizes. For more information call hotline no. 721-9800 or send email to [email protected].






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