RLC opens first ultra-luxury Pinoy-branded hotel

MANILA, Philippines — Robinsons Land Corp. (RLC), the real estate development arm of the Gokongwei Group, has launched the first ultra-luxury Filipino-branded hotel in the country.

The six-star NUSTAR Hotel located within the world-class NUSTAR Integrated Resort in Cebu City, opened last Thursday as part of the property firm’s ambition to lead in homegrown luxury hospitality experiences rooted in Filipino excellence.

NUSTAR Hotel is the second major hospitality development of RLC within the integrated resort, following the successful debut of Fili, its Filipino five-star hotel brand, in 2022.

“This exceptional property joins the ever-expanding collection of Robinsons Hotels and Resorts – Robinsons Land’s dedicated hospitality division,” RLC president and CEO Mybelle Aragon-GoBio said.

“It is a shining example of our commitment to quality, elevated guest experiences and Filipino cultural pride,” she said.

RLC worked closely with Universal Hotels and Resorts Inc. and the City of Cebu to bring the NUSTAR Hotel project to life.

Aragon-GoBio said NUSTAR’s development represents RLC’s broader mission to support the Department of Tourism (DOT)’s goal of promoting the Philippines as a premier travel destination.

“Our synergy with the DOT goes beyond this resort. Just recently, Robinsons Hotels and Resorts partnered with the Department to offer Muslim-friendly accommodations across all our properties – an important step toward making the Philippines a more inclusive and welcoming destination for travelers from diverse cultural backgrounds,” she said.

Through its hotels division, Robinsons Hotels and Resorts, RLC continues to strengthen its footprint across key destinations in the Philippines.

Its diverse and growing portfolio includes homegrown brands such as Fili, Summit Hotels and Go Hotels, alongside strategic partnerships with leading global hospitality groups including InterContinental Hotels Group, Dusit International and Marriott International.