Chinese luxury car brand rolls out Philippines expansion plan

MANILA, Philippines — Hongqi, Asia’s premier luxury car brand, is set for a major expansion in the Philippines as it continues to redefine the automotive landscape in the country.

Introduced to the Philippine market in 2023, the Chinese brand is demonstrating its commitment to the Filipino market through the expansion of its dealership network. Initially establishing a flagship showroom in Bonifacio Global City, Hongqi has broadened its presence to include new locations in Manila Bay, Alabang and Quezon City.

Spearheading Hongqi’s charge are two undeniable masterpieces: the flagship sedan H9 and the signature all-electric E-HS9 SUV. Both models represent peak automotive engineering, with commanding and timeless designs, impeccable leather interiors and cutting-edge technology.

“The H9 and E-HS9 are just the beginning of a new era for Hongqi – a new bold and sustainable direction,” said Hongqi Philippines president Rashid Delgado. “By granting the Filipino market full access to the pinnacle of automotive luxury with new showrooms, new models, and a new direction, Hongqi dares drivers to defy standards.”