CLI beefs up hospitality business, opens largest hotel in Bacolod

Richmond Mercurio - The Philippine Star

MANILA, Philippines — Cebu Landmasters Inc. (CLI) is poised to bolster its hospitality business with the opening of the company’s fourth hotel, with six more lined up for launch in the next two years.

CLI said the opening of the P2-billion Citadines Bacolod City expands its footprint in the Visayas and Mindanao tourism industry.

The new 200-room hotel is CLI’s first hotel outside Cebu City and the largest international hotel in Bacolod.

With the opening of Citadines Bacolod City, CLI chairman and chief executive officer Jose Soberano III said the company expects sustained growth in its hospitality business now that it has over 1,700 keys in its portfolio.

“Our hotels are already performing well as of the first quarter of 2024, with a revenue surge of 37 percent year-on-year. The launch of Citadines Bacolod City, in addition to our three operational hotels in Cebu, will definitely reinforce this growth,” Soberano said.

With the tourism sector in Visayas and Mindanao on the upswing, CLI said it stands to benefit from such growth with six more hotels to be launched in the next two years.

CLI is set to complete Citadines Paragon Davao with 263 rooms and Radisson Red with 144 rooms by the end of the year.

Construction and development are also underway for Sofitel Cebu City, Abaca Resort Mactan, Mercure Cebu Downtown and Magspeak Mountain Resort & Villas.

At present, CLI’s three operational hotels in Cebu City are Citadines Cebu City with 180 rooms, lyf Cebu City with 159 rooms and The Pad Co-Living with 258 rooms.

“We now have four operational hotels and six are to be opened in the next two years. All of these 10 CLI hotels in key areas in VisMin are poised to drive future hospitality revenue growth for the company,” said Mathias Bergundthal, director of asset of CLI Hotels and Resorts, a subsidiary of CLI that manages its hospitality portfolio.

Citadines Bacolod City is a project of CCLI Premier Hotels, a joint venture of CLI in partnership with Capitaine Inc.

The hotel is just 30 minutes away from the Bacolod-Silay airport and the North Bus Terminal. It is also close to all major tourist attractions and go-to places in Bacolod.

It features five amenity areas, five food and beverage outlets, business lounge, meeting rooms and a 1,000-square meter convention center.

CLI is a listed property developer focused in the Visayas and Mindanao.

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