PFA holds virtual franchise expo

MANILA, Philippines —The Philippine Franchise Association (PFA) opened the three-day virtual Franchise Asia Philippines (FAPHL) 2021 Expo yesterday with the goal of spurring the industry’s rise from the effects of the pandemic.

“Because there are still business opportunities out there,” PFA chairman Richard Sanz said, announcing the staging of FAPHL 2021 which goes virtual this month and will kick off with the Virtual Expo on Sept. 8 to 11 followed by virtual conference on Sept. 21 to 23.

“We shouldn’t let the pandemic keep us from pursuing our dream of becoming our own boss by starting a business via franchising,” PFA president Sherill Quintana said.

With the theme “Igniting Recovery: The Future of Franchising,” this year’s FAPHL is a testament to the resilience of the country’s franchise industry and its drive to weather the storm of the recent economic downturn. It also seeks to inspire Filipinos to rise up from the current challenges and pivot to where the opportunities lie.

The event will also stage a virtual conference and will feature more than 20 relevant sessions and is designed to help the delegates prepare for the future of franchising.

Franchise Asia Philippines 2021 is made possible through the strong support of BPI, PLDT Enterprise, InLife Insular Health Care as diamond partners; 7-Eleven, Seaoil Phils. Inc., Phoenix Petroleum, TGP Pharma as platinum partners; LT&G Credit Line Corp., Francorp as gold partners; Oryspa, Max’s Group, Megaworld, SM Supermalls as silver partners; Bibingkinitan!, Potato Corner, International Workplace Group, Ilaw Atbp, K2 Pharmacy, Jollibee, Pure Nectar, Shawarma Shack, Mister Donut, KFC, Tokyo Tokyo, Meralco, Araneta Center, Robinsons Malls, Vista Mall as bronze partners; Bench, CBRC Vice, Chowking, Greenwich, Living Water, Mang Inasal, Red Ribbon, Shakey’s, Wendy’s, UFranchise, Blooming Ventures, Coolaire Consolidated, Zoom Lab as event partners; Philippine Star, Manila Bulletin and Philippine Daily Inquirer as media partners; and Media Blitz Group as the official PR partner.

For inquiries or more details, email [email protected] or visit www.pfa.org.ph.