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Dito enters Luzon as telco expands further to 21 locations
From the initial 15 cities and municipalities where the telco piloted, 21 locations will be added to Dito’s coverage where prospective subscribers can begin availing services, starting with purchasing SIM cards in over 300 physical stores.
STAR/File

Dito enters Luzon as telco expands further to 21 locations

Ramon Royandoyan (Philstar.com) - April 16, 2021 - 11:26am

MANILA, Philippines — China-backed Dito Telecommunity Corp. is entering Luzon and expanding to other areas in the Visayas and Mindanao where services were launched early last month.

From the initial 15 cities and municipalities where the telco piloted, 21 locations will be added to Dito’s coverage where prospective subscribers can begin availing services, starting with purchasing SIM cards in over 300 physical stores, the firm said in a statement on Friday.

The 21 new areas where Dito will expand are:

Batangas

  • Malvar
  • Tanauan
  • Lipa City
  • Santo Tomas

Bulacan

  • Baliuag

Cavite

  • Silang
  • Tagaytay

Cebu

  • Compostela
  • Cordova

Laguna

  • Los Baños
  • Calamba

Nueva Ecija

  • Palayan
  • Santa Rosa
  • Science City of Muñoz
  • Talavera
  • Cabanatuan

Tarlac

  • Tarlac City
  • Capas
  • Concepcion
  • Gerona

Metro Manila was not included in the list, although Dito earlier pledged to open services in the country’s center of business and commerce by the second quarter.

Similar with its March 8 launch, the Dennis Uy-led telco start-up will offer subscribers a promo worth P199 for 30 days, with unlimited calls within Dito network, unlimited texts for all networks, 300 minutes of free calls to other networks and 25-gigabyte of “high speed” data connection.

Dito’s entry into the telco space is considered a long-term fix to the Philippines’ shoddy telco services brought to the fore by an exponential increase in reliance to the internet during the pandemic lockdowns. 

In 2018, Dito won a government bidding for the new telco player nudged by no less than President Rodrigo Duterte who attacked then the telco duopoly of PLDT Inc. and Globe Telecom Inc. for bad service. Regulators said more competition in the capital-heavy sector would benefit consumers with more and cheaper options.

Shares at Dito CME Holdings Inc., where Dito Telecommunity holds an indirect stake, are trading up 0.94% to P10.72 apiece as of 11:23 a.m.

CHAIRMAN DENNIS UY DITO TELECOMMUNITY CORP
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