PNB appoints DDB-Optimax as digital marketing agency

MANILA, Philippines — Philippine National Bank has appointed integrated media agency Optimax Communications Group Inc. of DDB Group Philippines as its new digital marketing agency.

“We are shifting our digital marketing into high gear with the help of our new marketing agency, DDB-Optimax. We are optimistic that this partnership will help us drive our strategy as we bring solutions to our customers whenever and wherever they need them,” PNB CEO Wick Veloso said.

“We see this partnership helping us enhance business yields in terms of leads generation, website statistics and social media engagements. All these are aimed toward fulfilling our goal to become a more dynamic, innovative and customer-focused bank that offers stability and security for Filipinos worldwide.

The PNB and DDB-Optimax partnership is set to create a stronger digital marketing push for the bank’s credit card, retail banking, and remittance solutions, as well as its online banking channels.

This will entail agency outputs such as a digital video portfolio that features social influencers, always-on digital/social media content, and business-building tactical digital materials. In terms of services, DDB- Optimax will provide account management, performance marketing, agile content, social media, and influencer management.