GCash among leading digital brands

MANILA, Philippines — Mobile wallet GCash has emerged as one of the top digital brands in the country, overtaking popular streaming and social media apps.

Citing data rankings from App Annie, a global app ranking authority, GCash said it was among the top apps in terms of active users from January to September in both Android and iOS.

It has registered a 130 percent app active user growth in September compared to the beginning of the year, and its monthly downloads in the recent months have peaked to up to 270 percent as compared to early 2020.

GCash said this new data from App Annie reinforces its stronghold as the top digital finance app in the country and also proved it could  fare well against top global brands.

“We at GCash are proud of this milestone, as we want to empower more people with different digital financial services that they can take advantage of,” GCash president and CEO Martha Sazon said.

“But above all, we saw how Filipinos are in need of services that can enable them to function and do their normal day-to-day activities even when they are staying at home. Other than having the power to conveniently shop at home, people also want to conduct their other errands online – and GCash is here to support those needs,” she said.

GCash has over 26 million users at present, with more Filipinos using the app, especially in the current health situation.

GCash offers a multitude of digital financial services such as bills payment, savings, sending money and borrowing money, among others.

Overtaking major global brands such as Netflix, Tiktok, and Twitter locally, GCash is strongly poised to be even more embedded in the Filipino’s way of living as a means to adapt to the new normal lifestyle.

“As we go deeper into the stay-at-home lifestyle and economy, more and more Filipinos will focus on aligning their budgets and managing their finances, and get the best tools that can help them with that,” Sazon said.

“GCash is providing democratized access to financial technology or fintech by making it easier for them to navigate the challenges of financial volatility in these trying times,” she said.