Smart, Viu team up for Giga data package

MANILA, Philippines — PLDT wireless subsidiary Smart Communications Inc. has partnered with Viu, a pan-regional streaming service operated by Viu International Ltd. to introduce a data pack that makes it easier for its customers to enjoy the latest Korean content.

Smart Giga K-Video is the first-ever prepaid data pack in the company’s Giga suite of mobile data packages that comes with a Viu Premium subscription.

“Korean dramas have seeped into our local pop culture and turned into a big passion for many Filipinos. We know that Viu has played a pivotal role in bringing the best of Korean entertainment to the country, so through this partnership, we aim to make it simpler and easier for our subscribers to immerse in their love for K- Life with the latest content on Viu,” Smart senior vice president and head of consumer wireless business Jane Basas said.

Available to all Smart Prepaid and TNT customers, Giga K-Video 99 data pack comes with a seven-day Viu Premium subscription, one GB of data for Viu every day for seven days, plus two GB of open access data.

Smart said customers who have registered for Giga K-Video can enjoy the  Viu Premium subscription, which enables them to enjoy the latest shows as quickly as eight hours after their respective Korean telecast, unlimited downloads, and access to all content on Viu without advertisements.

“With people now online more than ever, Smart’s promise of making amazing experiences simple and accessible to every Filipino matches our goal of bringing the best viewing experience to our users,”  Viu chief business officer for Asia Helen Sou said.

“Launching the Giga K-Video pack with Smart will allow its subscribers to easily enjoy the best of Korean entertainment in the best way possible – through the Viu Premium experience,” Sou said.

Smart’s Giga suite of packages is designed to address the different “passion points” of Filipino data users, such as Giga Stories, Giga Video, Giga Games, Giga Work, and Giga Study.

Basas said the design and pricing of the Giga suite of offers are meant to encourage the so-called “GigaLife” among Filipinos.

“GigaLife is all about easy access to services they need, so they can enjoy doing more of what they love. As gigabyte becomes common speak for us when referring to our daily data consumption, it made perfect sense for us to espouse the GigaLife for our customers with specific Giga offers attuned to their passions and lifestyle,” Basas said.

Smart has over 70 million subscribers nationwide.

Smart LTE is regarded as the country’s fastest mobile data network, according to third-party analytics firms such as Ookla and Opensignal.