Smart launches NBA portal

MANILA, Philippines — PLDT wireless subsidiary Smart Communications Inc. has launched a portal that enables subscribers to watch live NBA TV in order to bring the popular basketball league closer to more fans.

Still on its beta phase, NBA.Smart is part of the company’s exclusive multi-year partnership with the NBA aimed at making NBA content more accessible to millions of Filipinos.

NBA.Smart will be initially accessible on select mobile browsers, including Safari (iOS 13.3 and up) and their desktop counterparts.

Smart said it would constantly update the portal to enhance the experience of customers across different mobile browsers.

“We share the excitement of Filipino fans for the return of the NBA games after months without live basketball. This beta portal of NBA.Smart is our big step to whet the appetite of the fans and make it simpler for them to follow all the hardcourt action in this much anticipated NBA season,” Smart president and CEO and PLDT chief revenue officer Alfredo Panlilio said.

On the portal, Smart prepaid subscribers who are registered to any Giga Video promo and Smart Signature customers should key in their Smart number to generate a unique ticket code for their session.

Smart subscribers only need to enter this unique ticket code so they can start watching the 24/7 NBA basketball content programming of NBA TV Philippines.

“Basketball is like a religion in the Philippines, so this opportunity to bring live NBA TV content at the palm of our customers only reinforces our commitment to give our customers exactly what they want, and enable them to pursue their passions through mobile technology,” said Jane Basas, senior vice president  and head of consumer wireless business at Smart.