Philippines targets $90 million export sales from world’s biggest food fair

The Philippine Star

MANILA, Philippines — The Philippines aims to generate $90 million in export sales from its participation in the world’s largest food and beverage trade show, Gulfood, being held in the United Arab Emirates, the Center for International Trade Expositions and Missions (CITEM) said.

In a statement, the Department of Trade and Industry’s export promotion arm said the 25-company Philippine delegation targets at least $90 million worth of export deals and meet a minimum of 1,300 buyers during the five-day event which ended yesterday (Feb. 21) at the Sheikh Rashid Hall, Dubai World Trade Center.

This year’s target is higher than the $89.7 million worth of sales generated by the Philippine delegation last year from best-selling products including coconut, rice, mangoes, canned fruits, canned seafood and fermented marine products.

CITEM executive director Pauline Suaco-Juan said the participation in Gulfood would enable Philippine food brands to get a bigger market share in the Middle East and North African (MENA) region.

“The Philippines’ leading and emerging food brands are ready to take on the export demands of Middle East countries to widen the country’s reach on the existing Filipino niche and mainstream market in the Middle East,” she said.

For this year’s edition, she said the Philippines is featuring seven new companies which have products catering to halal-certified tropical, ready-to-eat and healthy food selections across the MENA region.

The seven new companies are Columbia International Food Products Inc. (tropical sweets and chewables); Alsons Aquaculture Corp. (‘Sarangani Bay’ milkfish); Fitrite Inc. (tropical juices, dried fruits and sauces); Leonie Agri Corp. (food supplement and organic products); LTH Food Industries Inc. (flavored creamers and cupcakes); Monde Nissin Corp. (snacks and confectionaries); and Phil-Union Frozen Foods Inc. (premium canned pasteurized crabmeat and frozen seafood products).

Meanwhile, the firms taking part anew in Gulfood are Brandexports Philippines Inc., Celebes Coconut Corp., Century Pacific Food Inc., Gem Foods International, Inc., Krystle Exports Phil. Inc., Mama Sita’s, Marikina Food Corp., Market Reach International Resources, Mega Global Corp., Philippine Grocers Food Exports Inc., Pixcel Transglobal Foods Inc., Profood International Corp., Q-Phil Products International, Sagrex Foods Inc., San Miguel Pure Foods Co., See’s International Food, SL Agritech Corp. and Super Q.

“The sheer number of returning companies in Gulfood under the Philippine delegation indicates the great opportunities that are present in the Middle East, as well as the high confidence in the marketing boost that DTI-CITEM gives to its stakeholders,” Suaco-Juan said.

“These players are the same companies that started their export journey in IFEX Philippines and have gained experience in dealing with international buyers in our signature event – now they are taking it up a notch in the global arena,” she added.



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