Manila FAME trade show generates $4.81 M sales

MANILA, Philippines — The Philippines generated $4.81 million worth of export sales from Manila FAME, the premiere trade show for design and lifestyle, down from its $7.2 million target.

Center for International Trade Expositions and Mission (CITEM) executive director Pauline Suaco-Juan said $647,979 of the total export sales were booked orders, while $4.16 million were sales under negotiation.

She attributed the lower export sales to the fewer exhibitor count.

“One reason for this is smaller exhibitor count because we could no longer use PTTC (Philippine Trade Training Center) as venue,” she said in a text message.

She said there were 364 exhibitors during the October edition of the Manila FAME this year as against last year’s 435 exhibitors.

During the event, exhibitors also generated P73.46 million worth of domestic sales.

Participants in the Manila FAME included exporters, designers  and retail brands with products highlighting Filipino artistry.

The event also served as a platform for homegrown micro, small and medium enteprises to showcase products such as home, furniture, lighting, holiday and gifts, fashion, visual arts and “food as gifts.”

Held twice every year, Manila FAME seeks to cement the country’s position as a source of high-quality and design-forward products. 

The event is being organized by CITEM, which serves as the export promotions arm of the Department of Trade and Industry.

Manila FAME is the second-longest running trade show in the Asia Pacific.

It is also the only trade event in the country approved by Union des Foires Internationales or the Global Association of the Exhibition Industry,  a Paris-based association of trade fair organizers founded in Italy in 1925.