New franchising model launched at Franchise Asia exhibit

MANILA, Philippines — Crave Alley, a new business model for franchising, has been launched  at the ongoing Franchise Asia Philippines 2018 at the SMX Convention Center in Mall of Asia.

Conceptualized by a team of talented chefs and a barista from Technolux, Crave Alley is a first in the food kiosk franchising industry in the country.

It is comprised of four concepts, each with a unique twist, namely: Quiche and Tell (quiches and tarts with a twist)  by French chef Mathieu Amet; Katsulit  (assorted katsu with homemade sauces) by chef Miguel Vengko, Fruit Skin (sorbets made with real fruits) by R&D specialist Geraldine Buela and Conespresso  (coffee in a cone) by beverage innovator Karen  Quizon. All dishes and drinks will be priced within the reach of the market (millennials, young professionals, students). 

Aside from offering delicious and imaginative food and drinks that are some of the firsts in the Philippines, Crave Alley affords prospective entrepreneurs an innovative and cost-effective way of getting into the franchising business.  “There is no franchise fee and no royalty.

All interested franchisees have to do is purchase the equipment from the franchisor, Technolux,” said Norell Ortega, Technolux vice-president for sales.   

“All four concepts can be franchised collectively as Crave Alley or individually as a stand-alone kiosk,” Ortega said.

Full support will be given to franchisees (technical, after sales, construction, marketing, supply chain, staff uniforms, R & D, among others).” 

Technolux is the largest importer and distributor of kitchen and laundry equipment and small wares in the country, and is the top choice of the leaders in the local hotel and F & B industry.