Century Properties making headway in affordable housing

MANILA, Philippines - Century Properties Group Inc. (CPG), the upscale property company owned by the Antonio family, has successfully captured a significant chunk of the first-time home buyers market.

PHirst Park Homes, the company’s first-home division and brand name, has successfully generated P1.071 billion in net reservations or 83 percent in the first phase of its 26-hectare maiden development in Tanza, Cavite.

This is because the company has sold approximately 860 units of the total planned portfolio of 3,000 units as of mid-July 2017.

PHirst Park Homes attributes the fast unit take up to the market’s demand for quality housing in the price range of P1 million to P3 million.

Buyers are mostly from the CALABARZON area (Cavite, Laguna, Batangas and Quezon) who accounted for close to 60 percent of the sales.

The second biggest buyers were overseas Filipinos tapped by Century’s strong marketing presence abroad.

These buyers are mostly end-users looking for a home to raise their family, or to retire in, said Ricky Celis, president of PHirst Park Homes.

Celis said the company is optimistic the initial strong sales take up would continue.

“We are optimistic that the sales momentum will be sustained as we are set to open the second phase of the Tanza property soon,” he said.

The property is accessible via Governor’s Drive, one of the major highways in Cavite, and is just about five minutes away from SM City Trece Martires.

PHirst Park Homes offers monthly amortization starting at P9,000 a month for a 40-square-meter home.

This is comprised of a townhouse or single-attached unit with a perimeter fence and gate, finished ceiling, flooring and bathrooms. The house design provides for future space expansions, and garden or carport space is included.