Dentsu Aegis rolls out media rebrand

MANILA, Philippines -  Dentsu Aegis Network has launched dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioral insights, following the rebrand of the group’s media specialist – Dentsu media.

The new proposition, “Experience Beyond Exposure,” relays the brand’s strong belief in the power of experience over exposure. Inspired by the idea that personalized and relevant experiences are key for brands to attract, acquire, convert and retain customers, dentsu X is designed to help brands create integrated and personalized marketing solutions to cut through the noise in the media market and meet rapidly changing consumer demands.

Building on the agency’s strong success spanning over 18 years in 13 Asian markets, as well as a strong presence in Canada and Russia, dentsu X will roll out in some key markets in EMEA within this year.

Bringing Dentsu media’s longstanding success in delivering one-stop integrated solutions in the East, dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioral knowledge. This helps brands come together with people and identify key values and motivations through the use of data.

Takaki Hibino, global brand president of dentsu X, who will continue to lead his successful team within the new dentsu X brand globally, commented: “When Dentsu media was first launched in 1999, the use of the word ‘media’ had a very limited meaning. For close to two decades, Dentsu media alongside its sister creative agencies has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected ‘X’ to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.”

Nick Waters, CEO of Dentsu Aegis Network (DAN) Asia Pacific, said: “Dentsu media is unique as a scaled homegrown Asian agency network. Integrating with the rest of the Dentsu Aegis Network portfolio of agencies has propelled its growth so that it currently leads the campaign in new business tables. This change of branding serves to better reflect the agency’s capabilities and further enhance its position as the leading Asian agency network.”

“In today’s volatile media industry, Dentsu X will be a formidable force that will leverage data, strategy, innovation and consumer insight in the new digital order. We are excited to launch Dentsu X, and help the biggest brands in the country navigate the new digital consumer landscape, “Donald Lim, CEO of DAN Philippines said.