Globe to focus on home broadband, fixed internet operations

MANILA, Philippines — Globe is planning to emphasize its home broadband and fixed internet operations this year as years of focus on its mobile services have allowed it to bridge subscriber gap between the company and rival PLDT-Smart Communications.

Globe President and CEO Ernest Cu said in a press statement that the company intended to put emphasis on its broadband and fixed internet operations “as years of focus on its (Globe’s) mobile services has propelled the company to become the country’s leading mobile brand.”

Globe intends to roll out 400,000 ultra-fast broadband lines this year which should bring an internet minimum speed of at least 10 Mbps, Cu said. These additional lines are part of a bigger plan of the company in the next three years to serve at least 2 million homes.

“As more customers are getting into home entertainment and video streaming services, it has become more imperative for us to expand the reach of our broadband network to provide our customers with a more reliable and robust high-speed internet connection,” Cu said.

The company’s customer base has also steadily increased over the years, with total broadband subscribers rising to 1.15 million in September last year from 1.03 million a year earlier.

This rise in subscriber numbers has helped broadband revenues drive up. Broadband revenues for third quarter of last year increased to P10.7 billion, a 38-percent rise from the same period in 2015 when it chalked third quarter revenues of P7.8 billion.

Globe also projects that prices will continue to decline in the next four years, with price reduction projected between 68 percent to 88 percent.