Anchor Land beefs up after sales service to unit owners

MANILA, Philippines - Upscale residential developer Anchor Land Holdings Inc. is raising the bar on its aftersales service to unit owners as it seeks to grow its profits from P1.03 billion last year, the listed property firm top executive said.

“We recognize the importance of providing exceptional aftersales services in generating our sales revenues,” said Anchor Land president Elizabeth Ventura.

“This is executed mainly through a network of departments and subsidiaries that work together to ensure that all of our clients’ requirements are met, more so after the turnover of their units,” she added.

For instance, the property developer has formed its Leasing and Asset Management Group.

It will allow homeowners to enrol their units to the pool of properties being leased out amid strong rental demand for Anchor Land’s residential condominiums.

In the first quarter, rental revenues of Anchor Land jumped 31.8 percent to P45.59 million.

“This is particularly useful to clients who are overseas, and just about all unit owners as it will save them time and resources in finding who to lease their property asset to, thereby freeing them from worries,” Ventura said.

Anchor Land said it is also improving its training programs that target increasing agents’ knowledge of the projects and selling capabilities.

“With Anchor Land’s continued investment in agent training and development coupled with the increasing demand for high-rise luxury developments, the company is expecting to surpass the P1.03 billion net income it posted in 2012,” the property firm said.

So far, the aftersales service team of Anchor Land includes a turn-over group, property management, leasing and asset management, sales documentation and customer service support.

The turn-over group directly coordinates with unit owners, facilitating the orderly delivery of finished units.

“A unique facet of this service is the ability of our highly trained professionals to provide basic maintenance tips for their units,” Ventura said.

For its part, Anchor Land subsidiary Momentum Properties Management Corp. takes care of the property management functions.

Anchor Land said the unit offers expert services on contracts management, general building administration, lease management, estate management, parking, and security management.

For this year, the company is focused on increasing its footprint adjacent to its current developments that target Filipino-Chinese businessmen.

Anchor Land allotted P5 billion in capital expenditures for this year, up from P4.5 billion last year, to pursue follow-up projects in its existing developments.

Projects this year include the P11-billion, four-tower Monarch Parksuites, which will rise on a nearly two-hectare property between the SM Mall of Asia and the Entertainment City gaming hub.

In Chinatown, Anchor Land’s residential developments include the Oxford Parksuites, a learning-centered project and the Princeview Parksuites that will offer practical units sizes and cater to young families.

To increase its recurring income, the company will enter a commercial venture in Binondo called the One Soler, which will offer warehousing facilities to Chinatown traders.