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Business As Usual

Panasonic goes green with eco-friendly products

- Rose de la Cruz -

MANILA, Philippines - As part of the company’s effort to help protect the environment, Panasonic Manufacturing Philippines Corp. (PMPC) is firm in its commitment to contribute in the enrichment of people’s lives and the creation of a sustainable society through its nature-friendly appliances.

Panasonic companies all over the world operate along with the unchanging management objective established by its founder Konosuke Matsushita which says that ‘’the company is expected to fulfill its responsibility as a public entity of society.’’

‘’As a manufacturing company, our commitment to integrate our positive contribution to the environment and business growth is part of our reason for existence,’’ said PMPC director for manufacturing Miguel Castro, adding that Panasonic’s business vision for environment and energy solutions is to ‘’create space where people around the world can live comfortably, while reducing the impact on the environment.’’

PMPC, a manufacturer, importer and distributor of electronic, electrical, mechanical, electro-mechanical appliances, other types of machines, battery and related products bearing the brand name ‘Panasonic,’ has been promoting environment-friendly appliances noting the increasing number of activities and programs being carried out by both private and public organizations for the purpose of promoting awareness on the threat of climate change.

 “Panasonic wants to take the lead in inspiring innovation to provide green lifestyles and green business activity for people around the world,” Castro said   adding that on Jan 8,2010, Panasonic Corp (Japan) president Fumio Ohtsubo put forth a clear statement of Panasonic’s new vision: To become the No.1 Green Innovation company in the electronics industry by 2018, when Panasonic will celebrate the 100th anniversary of its founding.

“Our company believes that the more our business grows, the larger the contributions Panasonic can accomplish in improving the global environment,’’ Castro stressed.

Panasonic offers a wide range of products and the company continues to seek partnership even with competitors to come up with excellent products. “Through tie-ups and collaborations, we could develop other business activities in harmony with the global environment,’’ he added.

Aside from air conditioners, refrigerators and washing machines, other Panasonic products that are considered environment-friendly are: digital cameras, Plasma TVs, LCD, DVD Home Cinema/Theater Sound Systems, batteries and electric fans.

“There is actually an increasing number of Panasonic products included in the list of certified super green products. Panasonic evaluates its products based on a unique set of criteria that determines the impact level of a product on the environment and certifies ‘’Super GP’’ to products in particular that have made dramatic progress in environmental performance and create a new trend for actualization of a sustainable society,’’ Castro explained.

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ENVIRONMENT

FUMIO OHTSUBO

GREEN INNOVATION

HOME CINEMA

KONOSUKE MATSUSHITA

MIGUEL CASTRO

PANASONIC

PANASONIC CORP

PRODUCTS

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