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DTI to launch Go Lokal! store in Cebu

CEBU, Philippines — Go Lokal! store will soon be in Cebu before the year ends.

Department of Trade and Industry regional director Asteria Caberte announced yesterday the agency is set to launch the retail concept store in Cebu by year end.

The first Go Lokal! store in Cebu will be located in Ayala Center Cebu.

The agreement with the Ayala mall management had been firmed up a month ago, Caberte said in an interview yesterday at a forum in Marco Polo Plaza Cebu.

She said the number of exhibitors of the Go Lokal! is still to be "identified and curated."

Go Lokal! is a retail concept store showcasing quality and innovative Philippine products crafted, designed, and produced by the country's micro, small, and medium enterprises (MSMEs).

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It serves as a marketing platform for MSMEs to gain access to the lucrative local consumer market, and ultimately, to the global export market.

It is a public-private collaboration between DTI and local retailer partners that aims to showcase modern and indigenous quality products.

The Go Lokal! program has been designed to serve as incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings.

Trade Secretary Ramon Lopez had said the retail concept is truly a vibrant model for MSME development and inclusive business.

The program is also seen to benefit MSMEs because it’s a mainstream platform that brings them closer to a more diverse market and creates positive effects to the economy by encouraging entrepreneurship.

It also creates opportunities for MSMEs to grow, succeed and make impact in the retail industry.

By offering only products of quality, unique design and compelling narratives, Go Lokal! aims to inspire entrepreneurs to level up and meet global standards.

It is likewise a vehicle to discover emerging suppliers and new products with high market potential.

It is also an opportunity for the country’s micro and small enterprises to go mainstream and test the marketability of their products without incurring the high costs of operating a retail outlet. (FREEMAN)

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