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PLDT Enterprise expands portfolio with Globaltronics partnership

PLDT VP and Head of Enterprise Corebiz Jojo Gendrano and Globaltronics President William Guido lead the contract signing that solidifies the partnership between the two companies. PLDT/Released

MANILA, Philippines — PLDT Enterprise is expanding its Managed IT Solutions portfolio to introduce digital screens. This comes after its partnership with Globaltronics, which is recognized as the country’s pioneer and leading provider of digital signage advertising systems.

The joint venture allows Globaltronics to expand its market reach with PLDT integrating digital screens and display systems into its own offerings. As result, PLDT’s enterprise customers are able to elevate engagement with their clients through hi-tech visual displays of their products and services.

“We are very excited to partner with Globaltronics as we further strengthen our IT solutions portfolio,” said vice president and PLDT ALPHA head Vic Tria, who noted that digital advertising solutions have helped customers level up promotional efforts and increase visibility.

“These visual marketing solutions enable enterprises to showcase their services and be present where their own customers are,” he added.

In response, Globaltronics President William Guido said: “At Globaltronics, we value the partnerships we have made and believe that synergy among partners lead to strength in all aspects of business. Through this collaboration with PLDT, another industry leader, we look forward to leveraging on a lot of business opportunities that will deliver long-term, mutually beneficial growth.”

Today’s digital signage is much more than just a display. It has replaced plastic signs with vibrant, interactive and dynamic portals that offer a whole new way to engage to consumers, employees, citizen and more.

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Globaltronics provides top quality electronic LED display systems, digital media signage, and high energy saving LED/EDL lighting systems, and is the exclusive distributor of Philips display systems in the Philippines, Shanghai and Singapore.

The partnership will entail a full offering of digital screens for indoor, outdoor and Digital Out-of-home (DOHH) requirements. The development of retail and interactive kiosks are also being eyed to support enterprise customers enhance promotional initiatives.

"Globaltronics' world-class digital advertising products definitely enhance our Managed IT Solutions portfolio,” noted PLDT head of Enterprise Core Business Jojo Gendrano. “With PLDT providing a wide spectrum of managed software and hardware solutions, our customers will always find the right tools to grow and promote their businesses.”


To know more about this partnership and PLDT’s Managed IT Solutions, visit


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