The write stuff
MANILA, Philippines – National Book Store launches Caran d’Ache, a Swiss brand known for its sophisticated writing and drawing instruments, in the Philippines.
“National Book Store has always been known for having the widest selection of books, school and office supplies. In our efforts to constantly innovate with our product offerings, we’ve been bringing in various brands from different parts of the world. This year, we are honored to launch Caran d’Ache from Switzerland. Caran d’Ache represents the famous ‘Swiss-made’ quality label, a combination of expertise and aesthetics. With Caran d’Ache’s carefully curated writing instruments, fine arts, and drawing materials, we are hoping that our customers’ passions will be ignited and open them up to bigger creative possibilities,” says Xandra Ramos-Padilla, National Book Store’s managing director.
“Caran d’Ache is a Swiss-made brand that aims to reach more and more artists, young professionals, and creatives all over the world. We are very excited to collaborate with National Book Store, the Philippines’ largest bookstore chain, to bring our extensive collection of Swiss-made art and writing products to Filipinos. We have just celebrated our centennial anniversary last year and we are looking forward to expanding further and being more accessible. We believe that Caran d’Ache will be a great partner of Filipinos in fostering their creative minds and imaginative spirits. We look forward to seeing Caran d’Ache in Filipino homes and workspaces,” says Carole Hubscher, Caran d’Ache’s president.
To meet the everyday needs in the office, Caran d’Ache has developed the office line: a broad, ingenious range, specifically intended to satisfy the demands that arise in today’s work environment. This includes the writing instruments which highlights highly practical designs, excellent writing comfort, and are made of strong materials. The Caran d’Ache writing instruments also make excellent gift ideas, with the possibility of personalizing certain piece.
Just as the art of writing brings together characters, gestures and traditions, Caran d’Ache writing instruments represent refinement, creativity, and expertise, all expressed with Swiss-made quality label. They are jewels of technology with inspired designs, emblems of excellence enhanced by rare and noble materials. Lacquered, guilloched or polished bodies feel superb in the hand, rhodium-coated nibs or long-life tungsten ballpoint pens provide a great writing touch, and contemporary or classic designs create a seductive visual appeal. Caran d’Ache writing instruments are treasures for all those who appreciate genuine distinction.
Caran D’Ache products are available in National Book Store, Glorietta 1 and Shangri-la Plaza Mall. The fine arts and school line are available in selected National Book Store and Powerbooks branches. Shop online at nationalbookstore.com. For reservations, call 8888-NBS (627). Follow National Book Store on Facebook, Twitter and Instagram (@nbsalert). Share your Caran D’Ache finds using the hashtag #CaranDAcheatNBS.
