Journey to an active lifestyle
With its new ‘We Got This’ campaign, Toby’s Sports enjoins people to maintain a healthy and active lifestyle whatever sport they are into.
MANILA, Philippines - Some people dream of being healthy and physically fit — and some eventually do something about it. But somewhere down this road, people lose their motivation to achieve the goal. The plan of adopting an active lifestyle falls by the wayside — and so does the coveted physique.
This is why Toby’s Sports, one of the largest multi-brand sports retailers in the Philippines, recently mounted a national campaign that spurs people — whether young professionals or fitness enthusiasts — to get into sports and pursue a fitness regimen that they will want to sustain.
The retail shop likewise set up its e-commerce site, which provides the best shopping experience to its customers and further solidifies its status as the sports retailer of choice for Filipinos.
Achieving that fit and healthy body is no walk in the park. With the right mindset and attitude, however, a healthy body is something that everyone can aspire for. The new “We Got This” campaign shows one’s desire to find success in whatever sports or fitness activity one undertakes.
This journey to physical fitness is depicted in the campaign’s centerpiece, a video that demonstrates the mental and physical challenges — from an aching, calloused body to a state of frustration and self-doubt — and how overcoming these is the high point of the success story.
Toby’s Sports’ ‘We Got This’ campaign sends a message across that it takes a great deal of focus, willingness and persistence to achieve that coveted fitness and healthy lifestyle.“When you take on a new challenge or set a new goal for yourself in the realm of sports and fitness, you encounter several hurdles that make you want to give up. #WeGotThis is our rally cry to keep them going. It tells them that Toby’s Sports is not just here to provide them with the right gear, but to also give them the support they need to succeed,” said Toby Claudio, president of Quorum International Inc., the parent company of Toby’s Sports.
Nearing its 40th year in business, Toby’s Sports prides itself in having the widest selection of products in the industry, carrying a well-curated lineup of the latest footwear, apparel and equipment from the world’s best brands, plus a wide portfolio of its own in-house brands that combine performance with value.
This is complemented by sports enthusiasts and specialists who are more than willing to share their expertise with anyone who walks into any of its stores.
The retail chain also extends the customers’ shopping experience with www.tobys.com. The e-commerce store adds dimension to Toby’s Sports’ retail presence and distribution strategy in the country, serving as an online storefront for its ever-expanding range of products and brands, offering deals that may not be available in the physical stores. Customers may also enjoy the convenience of dropping off return packages via the nearest Toby’s Sports store or LBC branch.
“With this new online store, we can now cater to their sports and fitness needs 24/7, and expand our reach to consumers located in areas in the Philippines that currently have no access to a Toby’s Sports physical store,” Claudio said.
The new campaign will be rolled out in phases with several planned activations throughout the year, with the #WeGotThis storytelling continuing at brand events, retail touch points and various digital channels.
(Watch the #WeGotThis campaign at https://t.co/6tslkwXypK.)
