MANILA, Philippines — The Christmas season is the busiest time for every retail business owner. More than being a platform of showcasing different products, retailers sure know the sweat from the holiday rush.
Turning passion as an advantage to earn a few extra bucks this season can be quite a game. With customers flocking and completing their gift lists, how would you prepare? With other aggressive players in the scene, how would you step up? Here are a few tips to make your retail business a success:
Building a good relationship with your customers can go a long way. The Christmas rush may beat your energy and even your patience. Just keep in mind to treat your customers the way you wanted to be treated. Be accommodating, courteous and respectful.
Aiming for higher sales also means getting more orders. Be sure to be ready for the surge in demand. Coordinate well with your suppliers. If you’re passionate about handcrafts, make sure you have enough manpower, time and resources to meet the demands. Planning ahead for the influx of orders is therefore necessary.
A lot of brands always come up with Christmas promos because they work. Customers feel they are able to save up some money when they buy things in bundles.
If it’s your first time to create Christmas bundles, try packing some of your slow-moving items with the in-demand ones. Make sure to make the pricing competitive also as many customers shop gifts on a budget. And don’t forget to promote these special deals.
People don’t buy gifts just for their loved ones. They also give themselves a Christmas treat with their hard-earned money.
Consider marketing your business’ Christmas offers in a way that appeals to this group of customers. This is a great tactic to pull especially if your products or services are quite expensive.
While joining bazaars is a good way to create more exposure for your brand and to get closer to your target market, there’s a quicker and less costly way to achieve these: online selling.
This Christmas, Globe myBusiness is bringing up the biggest online bazaar of the season – DigiMall. Placing your merchandise on ecommerce platforms like this can be a perfect move to reach a bigger audience, less the hassle.
By joining DigiMall, your products can be seen with just a click away, anytime, anywhere. You can also take advantage of social media’s power to get the word out about your store and the Christmas promos you want your customers to be excited about.
Remember that you’ll be competing against countless brands and promos. A reason why signing up to DigiMall now is already a step ahead. With everyone busy shopping, it’s always a good thing to be there first.