Embracing motherhood in style
MANILA, Philippines - What do A-list celebrities like Angelina Jolie, Gwyneth Paltrow, Marcia Cross, Tori Spelling and Bridget Moynihan have in common? These stylish moms have all been spotted with a new accessory: SwaddleDesigns.
The recognized brand of multi-purpose layette products, which has become a favorite among new and experienced moms in the US, makes its way to the country to make Filipino moms embrace traditional parenting with a modern and trendy twist.
Swaddling, the timeless tradition of wrapping newborn babies in blankets, is scientifically proven to aid babies transition smoothly from womb to world, reduce colic and fussiness, and lessen the incidence of Sudden Infant Death (SIDS). The snug feeling of being swaddled also decreases awakenings due to startle reflex, helping infants — and parents, as well — to sleep better and longer. It also makes breastfeeding easier, and encourages more bonding between moms and babies.
However, while wrapping them in neat little packages can benefit babies in many ways, swaddling can be challenging, and for some, outdated.
Seeing parents struggle with the difficulty of swaddling was the spark that led to the creation of SwaddleDesigns by American nurse Lynette Damir. Using her medical background and design education, Damir developed the ultimate swaddling blanket using the right fabric and size. SwaddleDesigns multi-use blankets are over 40 percent larger than typical receiving blankets, made from lightweight, breathable cotton.
Today, SwaddleDesigns has grown to become a trusted brand that modern mothers love for the quality, style, and affordability. Recommended by doctors, nurses, and parenting experts, it has developed a loyal and enthusiastic following of moms and celebrity moms alike because of its versatility, quality and chic design.
SwaddleDesigns comes in a wide array of designer colors and fashionable prints, making it suitable for young and modern moms. With its wonderful assortment of mixing and matching designs, moms can enjoy the SwaddleDesigns line, which they can coordinate with their personal style.
Made of lightweight and breathable fabric, SwaddleDesigns products are perfect for tropical countries like the Philippines. Each product is carefully designed to allow air to flow naturally, reducing the risk of overheating for babies.
In the Philippines, the available SwaddleDesigns products are Ultimate Receiving Blankets, Marquisette Swaddling blankets, Muslin Swaddle, Hooded Towel, Baby Lovie-Fuzzy, Wash Clothes, and Baby Burpies.
Exclusively distributed in the Philippines by Recherche Marketing, SwaddleDesigns products are available at Rustan’s Department Stores, Babyland and Rainbow Tots (Cebu). It is also available online at Cudsly and Babies to Toddlers. To know more, visit www.swaddledesigns.com, swaddledesignsph.blogspot.com, or www.facebook.com/swaddledesignsph.
