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All roads lead to a bigger, better Alviera

The 1,800-hectare mixed-use estate in Pampanga is envisioned to be the economic, lifestyle and leisure hub of Central Luzon.

MANILA, Philippines — Property giant Ayala Land Inc. (ALI) is transforming its mixed-use estate in Porac, Pampanga as the next growth center in Central Luzon as it expands its scope to accommodate more multinational partners.

In a press briefing, John Estacio, general manager of Alviera – the counterpart of Nuvali in the north – said they are raising their investment in the Porac township to P100 billion from P90 billion previously as the estate widens from 1,100 hectares to 1,800 hectares, ALI’s second largest estate next to Nuvali.

He said with the expanded area, Alviera’s development will be infused with foreign partnerships that will create value for the company.

“We could invite known or branded developers, preferably those across three continents (Asia, North America and Europe), so it would be easier to persuade tourists since they would be familiarity in where they are going,” Estacio said.

“These partners will create value for us, so while there is a big jump in areas, there is not so much in investments.”

He said they would also be open to partnering with foreign leisure companies such as world-class spa operators to develop parcels of the huge development, which would be have leisure, commercial and industrial components.

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“It’s a nice area, particularly with the backdrop of the Mount Pinatubo range,” Estacio said.

The company is already enjoying 95 percent sales take up for the first phase of the Alviera Industrial Park with 16 industrial lots.

Thus, the estate is expected to launch a second phase covering 32 hectares, strategically accessible from SCTEx and major thoroughfares connected to key cities and economic hubs.

Locators include PEZA and non-PEZA locators which are in various industries such as in food manufacturing, motorcycle assembly, packaging, logistics and warehousing. The non-PEZA industrial park was designed for light to medium, non-polluting industries, catering  to the domestic market.

Alviera’s initial residential offering, meanwhile, through its two residential brands Alveo Land and Avida Land, has already sold 74 percent of its Phase 1 inventory.

These residential projects have seen values appreciate 20 percent in the past two years as the estate continues to rise.

Ayala Land Premier, ALI’s luxury developer, will likewise launch a residential subdivision steeped in the estate’s natural green spaces, just beside the Alviera Country Club, an exclusive posh new club slated to open in the fourth quarter of 2018.

New opportunities for investment and business will also be made available with the Alviera East Commercial, a seven-hectare commercial hub situated next to an institution, the industrial park, and the 180-hectare residential communities.

There will be also be other facilities and amenities such as a 23-hectare garden in partnership with De La Salle Philippines (DLSP).

Envisioned as a world-class botanical garden with a collection of at least 25 themed garden patches, the project draws inspiration from internationally-renowned gardens such the Jardin botanique de Lyon in France and the Kew Royal Botanic Gardens in London. The project will also house a full-scale laboratory, a plant nursery, greenhouses and libraries.

 

 

 

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