Pinay launches first and only motorcycle magazine in Middle East

MANILA, Philippines - Filipina publisher Ley Pascual launched Desert Riders magazine, the first and only magazine about motorcycles and riders in the Middle East.

The magazine contains the activities and stories of motorcycle riders not only in Qatar but also throughout the Gulf region, including Bahrain, Kuwait and the United Arab Emirates. A separate article on Filipino motorcycle riders is also included in the magazine.

The magazine is the brainchild of Pascual, who has been a motorcycle rider herself back home. She continued her passion for riding as an overseas Filipino professional in the Middle East.

Pascual disclosed during her courtesy call on Philippine Ambassador to Qatar Wilfredo C. Santos at the Philippine Embassy in Doha that her team is planning to organize an international rally in the Philippines to be called “Discover Philippines,” which will comprise of foreign and local motorcycle clubs.

The event aims to explore scenic tourist spots in the Philippines in line with the Department of Tourism’s (DOT) “Visit the Philippines 2015” campaign. It also intends to initiate a road safety awareness program based on international traffic safety standards. The rally could also include car enthusiasts, according to Pascual.

The Philippine Embassy in Doha is currently coordinating with the Department of Foreign Affairs-Office of the Undersecretary for International and Economic Relations (DFA-OUIER) and the DOT to flesh out the details of this proposal, including inviting well-known motorcycle and car enthusiasts and groups in the Philippines to ensure wider media coverage.