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Success for OFW poultry business

In 1988 the wife of seaman Jerly Peyra started an egg production business in their hometown of Baao, Camarines Sur, using his dollar remittances as starting capital for the J. Peyra Poultry Farm.

Josie ran the business with Jerly, even though he was overseas. Their initial investment covered 100 ready-to-lay-birds, nipa housing, and two helpers.

Josie initially had a hard time, lacking basic knowledge in poultry production. But she observed in nearby poultries, attended seminars, and obtained tips from her veterinarian friends.

In 1992, Jerly came home and managed the business, which was doing well. He invested all his savings in the business so that they could go full blast in their operation, even though it had problems like stiff competition, financial constraints and poultry diseases.

The couple prioritized research and development, upgraded their facilities and improved their working area, production methods and productivity. Today, after 20 years of operations, the J. Peyra Poultry Farm is considered a leader in the industry. The business now has more than 200,000 birds and 44 poultry houses, two warehouses, a feed mill, an office building, and a sales office with egg graders and classifiers.

Their market also expanded, from vendors, stall-owners and bakeries in Bicol, to Manila and about 50 percent of the Visayas market.

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Bicolano tycoon

Elizaldy “Zaldy” Co is known as one of the most formidable forces in Bicolandia entrepreneurship. He started out with a small construction firm in 1992, Sunwest Construction and Supply, an offshoot of his father’s Hi-Tone Construction.

As the company started to grow, Co renamed it the Sunwest Group of Companies and is its chairman. He has ventured into real estate, hotels, eco-tourism, resort development, renewable energy, aviation, mining leasing and franchising, among others.

With all these accomplishments at a very young age of 38, Co is a recipient of the 2007 Halyao Awardee as the Most Outstanding Bicolano Businessman.

Co is also active in different foundations, including one inspired by his late father. The Delfin A. Co Foundation was created to continue the mission and vision of providing scholarships to financially-challenged Bicolano youth who have the potential to pursue a baccalaureate degree.

Jerly Peyra and Elizaldy Co will be recognized as two of the Most Inspiring Bicolano Entrepreneurs on Jan. 30, 2009 at the Go Negosyo sa Bicol Express Caravan at the Camarines Sur Convention Center. This is first for 2009 in the continuing Go Negosyo campaign spearheaded by Presidential Consultant for Entrepreneurship Jose Ma. Concepcion III.

Go Negosyo sa Bicol Express is presented by the Philippine Center for Entrepreneurship in partnership with Camarines Sur Gov. Lray Villafuerte, and the Micro Small and Medium Entrepreneurs Development Council led by DTI Secretary Peter Favila.

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