Proudly Swiss

MANILA, Philippines - Victorinox Swiss Army launches a watch of versatile design called I.N.O.X. This new watch, created in celebration of the company’s 130th anniversary, pays tribute to the history and industrial know-how of the brand by showcasing its defining characteristics: authenticity, strength, quality, expertise and Swiss design.

The name I.N.O.X. comes from the French word for stainless steel — the solid, durable and corrosion-resistant material that Victorinox has adopted for more than 50 years. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife.

The watch, designed to withstand unusual stress, has passed a ruthless battering of 130 strength tests. Aside from the standard certification tests of the Swiss watch industry, a series of new tests was also developed specifically for I.N.O.X. watch. An I.N.O.X. timepiece can resist eight tons of compression under a hydraulic press and can resist being driven over by a truck of 25 tons or a military tank weighing up to 64 tons. Moreover, it can also withstand temperature shocks from -57 degrees Celsius to 71 degrees Celsius. It is also adjusted to a standard set by the US Army for the manufacture of missiles. The I.N.O.X watch can also take on glacial cold; the watch will function non-stop and without complaint, even when frozen in an ice cube for 168 hours. It also can weather extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at which airlines fly. It can also withstand a fall of 10 meters onto a smooth concrete surface, the approximate equivalent of a drop from a three-floor building.

The refined design of the 43-mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. The case is made with a scratch-resistant sapphire crystal with triple anti-reflection treatment and is water resistant to 200 meters. Available in black, khaki and navy blue, the watch can be further personalized with a bumper. The watch also has a removable protector in silicone and nylon that allows you to change the watch’s look anytime.

“Friends of the brand” Marc Nelson, Andrew Wolff and John Spainhour exemplify the qualities of the watch. Marc, an adventurer who dares to brave the outdoors; Andrew, who shows tenacity on the rugby field; and John, who courageously was a marine for several years. They all find the watch as the perfect “companion for life.”

(Victorinox Swiss Army Watch is available at SM Megamall Boutique, Century City Mall Boutique, Lucerne, Elemento, Chronos, Wrist Pod, Swiss Gear, L Timestudio, SM Department Stores and Robinsons Department Stores.)

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