AdzCentral, Krux partner to manage data across all digital channels

The AdzCentral-Krux partnership combines deep data-management technology, know-how and digital marketing services for distribution in key Asia-Pacific markets. Publishers, advertisers and brand marketers in industries such as travel, telecommunications, finance, automotive and e-commerce will benefit from their combined capabilities.

SINGAPORE – AdzCentral (www.adzcentral.com), the Scientific Media Buying™ company, and Krux (www.krux.com), a leading data management solutions provider, announce a new strategic partnership to deliver a full-service and real-time solution for managing consumer data for online marketers, publishers and content providers located in key markets in the Asia-Pacific region, including Singapore, India, Hong Kong, Taiwan, Malaysia, Indonesia, Thailand, the Philippines, Vietnam and the Middle East.

The partnership enables AdzCentral to integrate Krux’s cloud-based data management platform (DMP) into AdzCentral’s complete suite of real-time, data-driven digital marketing solutions. The Krux technology boosts AdzCentral’s Scientific Media Buying capabilities by adding real-time tools that marketers and publishers need to protect, manage and monetize data across all their screens and sources including a range of big data analytics, audience segmentation, audience targeting and connectivity solutions.

The partnership also allows Krux to leverage AdzCentral and its reseller partners as a distribution and support channel for its technology platform in this fast-growing region. Together, Krux and AdzCentral will provide an in-market channel for advertisers and publishers to access the industry's most advanced data management technology.

“This represents an inevitable and much needed convergence of big data, analytics, and cloud storage,” said Reza Behnam, Founder and CEO of AdzCentral. “It brings to bear, in a scalable way, audience data management in the service of digital marketing and publisher monetization. This is what advertisers and publishers have been waiting for: advanced targeting, actionable audience segmentation, data portability and security.”

The first of its kind in the Asia region, the AdzCentral-Krux partnership enables customers to “own their own data” rather than have it created and exploited by multiple advertising networks, exchanges, partners and competitors.

“This partnership allows us to deepen our relationships with both existing clients as well as strategically service new clients in the Asia-Pacific region,” said Tom Chavez, Krux co-founder and CEO.  “Together with AdzCentral, we’ll be providing companies with real-time data solutions that they need to deliver a smarter and safer web experience for their visitors.”

AdzCentral and Krux are committed to bringing technology that has been market proven in the most ] complex, high-velocity environments to marketers and publishers in the Asia-Pacific region who seek to improve their own revenue and consumer engagement initiatives. With the ability to capture, control and connect their own data on Krux’s platform, marketers and publishers can unlock new value from customer information without ceding ownership or risking its security.

AdzCentral, as part of its market repositioning, continues to add services that give advertisers and publishers a complete digital marketing management solution. The first company with trained cross-media, data-driven trading experts on the ground in the Asia region, AdzCentral brings together real-time advertising in search, display, social, video and mobile and applies scientific tools for media optimization, reporting, targeting and re-targeting resulting in higher engagement and better return on advertising investment. The AdzCentral combination of technology and full-service support separates the company from pure technology vendors.