Just write with Montblanc

With the arrival of oversimplified communications through email or text messages, we rarely pick up a pen and paper to stay connected with loved ones and friends in the way generations before us once did.

Yet, this time-honored, written word  tradition protects the memories of personal journeys in life in a way that technology cannot.

Montblanc, renowned for its writing instruments, continues to celebrate fine craftsmanship and time-honored designs with the opening of its boutique in Rustan’s Cebu.

Named after the highest peak in Europe, Montblanc was conceived in 1906, symbolizing their vision of excellence and pursuit of ultimate performance.

In 1924, they made this first mark with the creation of the Meisterstuck fountain pen, an iconic piece which to this day epitomizes prestige, success and authenticity. It is the ideal classic gift for life’s most celebrated milestones for its timelessness, quality and value for money.

Lending support to the awaited occasion were Montblanc managing director for South East Asia Anouar Guerraoui, Rustan Commercial Corporation president Donnie V. Tantoco and marketing communications manager Dina Tantoco.

“This is my first time to visit the Montblanc store in Cebu and I am very impressed. The Montblanc collection varies, but one thing is for sure, it is the vision of innovation, performance and perfect quality that is the constant driving force of the brand,” says Anouar Guerraoui.

Donnie Tantoco adds, “We’ve had a very fruitful and valuable relationship with Montblanc for the past 16 years and I’m very proud to present Montblanc to you in a more powerful, more beautiful and meaningful way than we have ever done before in the beautiful city of Cebu.”

Towards the end of the evening,  guests  had their favorite quotes calligraphed using the finest of Montblanc’s writing instruments, an industry it continues to strongly dominate.