If these jeans could talk
MANILA, Philippines – Mention “blue jeans” and Levi’s invariably comes to mind. The iconic brand, established in the late 19th century, has long been associated with the highest quality in terms of fit, comfort and originality.
To celebrate the classic 501 Jean’s 143rd birthday, Levi’s brings back the “Live in Levi’s” digital platform as part of its “We Are Original” global campaign that features influencers and their stories, inspiring other Levi’s fans to share their own on social media.
The “Live in Levi’s” campaign encourages fans and wearers of Levi’s to post on Twitter, Instagram and Facebook to tell the world how they wear their Levi’s Jeans, tops, shirts and even caps.
“We want everyone to share their own Levi’s stories with us — how they wear it, why they wear it, and why they love it,” says Kaths Laudit, Levi’s Philippines marketing head.
For the global campaign, Levi’s has tapped three influencers, each unique but with one thing in common — they love Levi’s. Watch French music producer, writer and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou share their experiences as Levi’s advocates.
The campaign hopes to evoke a sense of community by encouraging global participants to use the #WeAreOriginal and #LiveInLevisPH hashtags on social media.
You don’t have to be an influencer or a famous person to rock your Levi’s. In fact, through “Live in Levi’s,” the brand encourages everyone to share their stories.
In the Philippines, watch for a 501 Special Birthday Promo where shoppers win exciting prizes, tickets to events and Levi’s merchandise for every P3,500 purchase. The Live in Levi’s Project can be viewed and experienced at levis.com/LiveInLevis. To stay updated with what’s happening, follow Levi’s on Instagram at @levis_ph or on Facebook at Levi’s PH.
